Email & Social Media Marketing Operations Analyst

4 days ago

Ahmedabad, Gujarat, India Prowess Consulting Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Job Description:

We're seeking a proactive and data-savvy individual to bolster our marketing team. This role focuses on the operational aspects of our marketing campaigns, from email and social media deployment to web campaign setup. If you thrive on optimizing marketing efforts through data and execution, this could be a great fit.

Your Responsibilities:

  • Orchestrate marketing campaign launches across channels like email, social media, and web.
  • Configure and manage campaigns on various marketing platforms to maximize reach and engagement.
  • Manage email deployment and segmentation using platforms such as Salesforce Marketing Cloud (SFMC), Brevo, or similar.
  • Collaborate with stakeholders to define project scope, set timelines, allocate resources, and establish key performance indicators (KPIs).
  • Translate KPI trends and campaign outcomes into actionable insights for strategic business decisions.

What You'll Bring:

  • 3-4 years of experience in a marketing operations, digital marketing, or similar role.
  • Practical experience in deploying and setting up marketing campaigns across multiple digital channels (email, social, web).
  • Proven experience with email marketing platforms like Salesforce Marketing Cloud (SFMC) and Brevo.
  • A strong grasp of marketing campaign performance and the ability to interpret data.
  • Keen attention to detail and a robust approach to problem-solving.
  • Effective communication and collaboration skills for working with diverse teams.

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