Senior Manager

5 hours ago

Mumbai, Maharashtra, India Bennett Coleman Company Limited. Full time ₹ 1,04,000 - ₹ 1,30,878 per year

JOB DESCRIPTION

TimesPro is seeking a data-driven and results-oriented Performance Marketing Manager to spearhead the growth of our Executive Education Business. You will be managing a team of program owners to scale up & also optimize the Engineering Vertical, responsible for crafting and executing high-performing performance marketing campaigns.

Responsibilities:

  • Lead Strategy & Planning for all Performance Marketing channels for TimesPro: Leverage your expertise in paid advertising platforms (Facebook, Google Ads, LinkedIn etc.) and affiliate marketing to drive lead acquisition & admissions for your portfolio under Engineering vertical.
  • Optimize for Lower Funnel Metrics: Go beyond Leads and optimize campaigns for key metrics (Applications, Admissions) aligned with TimesPro's business goals.
  • Campaign Strategist: Analyze data from past campaigns, competitor trends, and market insights to inform strategic campaign decisions and media plan development.
  • Data-Driven Optimization: Continuously monitor campaign performance, analyze results, and make data-backed adjustments to maximize ROI and campaign efficiency.
  • Creative Collaboration: Collaborate with the creative team to ensure that ad copy, content, and creatives resonate with target audiences and drive user acquisition.
  • Stakeholder Collaboration: Ability to work, strategize cross functionally internally with internal stakeholders and externally with agencies and partners.
  • Reporting & Insights: Prepare comprehensive daily, weekly, and monthly reports that provide actionable insights on campaign performance, user acquisition costs, and user engagement.
  • Team Leadership: Lead the Performance Marketing team to drive planning, strategy & also campaign execution.

Preferred candidate profile

10+ years of experience in Performance marketing with a proven track record of driving lead acquisition with focus on optimization.

  • Experience with paid advertising platforms (Facebook Ads, Google Ads, etc.) and affiliate marketing.
  • Strong data analysis skills with the ability to translate data insights into actionable campaign strategies is a must.
  • Excellent communication skills with the ability to collaborate effectively across internal teams (creative, product) is a must.
  • Past experience in EdTech is a must.
  • Past experience in Lead generation for Tech/Engineering vertical is a must.
  • Past experience in managing a team is a must.
  • Experience with Salesforce is a plus.
  • Bachelor's degree in Marketing, Advertising, or a related field preferred.

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