Campaign & Social Media Strategist

6 days ago

Noida, Uttar Pradesh, India XAAS GENIE Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About the Role

We are seeking a skilled and creative
Campaign & Social Media Strategist
with 3–4 years of experience to manage end-to-end marketing campaigns and social media initiatives. The ideal candidate will bring expertise in digital campaign planning, execution, optimization, and reporting, along with strong skills in managing brand presence across multiple social platforms.

Key Responsibilities
Campaign Strategy & Management

  • Develop and execute integrated digital marketing campaigns (paid & organic).
  • Plan campaign calendars aligned with business goals and marketing objectives.
  • Coordinate with creative, design, and content teams for campaign assets.
  • Monitor campaign performance and optimize for better ROI.
  • Manage budgets, timelines, and deliverables.
  • Generate detailed campaign performance reports and insights.

Social Media Strategy & Management

  • Develop and implement a comprehensive social media strategy across platforms (LinkedIn, Instagram, Facebook, X/Twitter, YouTube, etc.).
  • Plan monthly content calendars and ensure timely posting.
  • Engage with the online community to build strong brand presence.
  • Collaborate with design/content teams for creative and impactful posts.
  • Track and analyze performance metrics (reach, engagement, conversions).
  • Identify trends, competitor strategies, and opportunities for growth.

Requirements

  • 3–4 years of proven experience in
    campaign management
    and
    social media strategy
    .
  • Hands-on experience with
    Facebook Ads Manager, Google Ads, LinkedIn Ads
    , and other ad platforms.
  • Strong knowledge of
    SEO, SEM, analytics tools (Google Analytics, Meta Insights, etc.)
    .
  • Ability to create and interpret campaign dashboards and reports.
  • Excellent written and verbal communication skills.
  • Creative thinker with strong analytical and problem-solving skills.
  • Ability to work under deadlines in a fast-paced environment.

Preferred Skills

  • Knowledge of
    marketing automation tools
    (HubSpot, Mailchimp, Zoho Campaigns).
  • Basic understanding of
    design tools
    (Canva, Figma, Photoshop) to brief design teams effectively.
  • Prior experience in
    B2B campaigns
    will be an added advantage.

Compensation

  • Competitive salary as per industry standards.
  • Performance-based incentives.

Why Join Us

  • Opportunity to lead impactful campaigns and grow brand presence.
  • Collaborative, creative, and growth-focused environment.
  • Exposure to diverse industries and modern marketing practices.

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