Digital Marketing Specialist/Assistant Marketing Manager

About the company:
IDC Global Pvt Ltd is headquartered in Bangalore, India, and is a company originally established in 2016. As part of its portfolio of brands, the company has multiple brands, namely, Magari, Yavanika & Treelight Design.

Magari & Yavanika are currently present in Bangalore and Hyderabad, with each store being over 10,000 sqft, and are going to continue to expand their presence across the country. Magari currently retails Furniture, Kitchens & Wardrobes, and also has Fabric & Furnishings in its stores, retailed under the name of Yavanika.

Treelight Design is amongst the leading Architecture & Interior Design firms in the country, whose projects range across residential, commercial, hospitality, F&B, and retail.

Job Description:

Job Title:
Marketing Manager

Reporting to:
COO

Salary:
80K - 90K

We are looking for a Marketing Manager who will primarily be focused on the Brand Strategy, Digital Marketing Operations, Traditional Marketing activations, and PR Strategy for IDC. The role requires one to work across functions and be comfortable dealing with internal and external customers, and should be able to manage multiple projects simultaneously. The ideal candidate will be responsible for architecting an overall brand strategy in relation to marketing and promotion, and building a team for the future. She/he should be excited by entering into new markets, strategising next steps, negotiating deals, and outperforming the competition in her/his given space. Industry experience is a bonus but not mandatory.

The Marketing Manager will be responsible for the brands under IDC Global Pvt Ltd, mentioned below:

·      Magari Furniture

·      Yavanika

·      Treelight Design

She/He will not be limited to these brands and will be given the additional responsibility of any other brand the organization chooses to introduce.

She/he is also responsible for the overall productivity and effectiveness of the Marketing team in the organization. Reporting to the Corporate Business Head, she/he will work to ensure the appropriate objectives and priorities of the organization are met.

Key Responsibilities:-

• Lead and manage the overall marketing and digital strategy for all brands under IDC Global Pvt. Ltd., with a strong focus on e-commerce performance, digital branding, and online customer acquisition.

• Build and execute a comprehensive marketing roadmap that integrates both digital and offline marketing initiatives to strengthen brand positioning and support business growth.

• Drive the digital marketing function end-to-end — including performance marketing (Google Ads, Meta, SEO/SEM, Display, Affiliate), social media strategy, content marketing, email campaigns, and website optimization — ensuring measurable impact on traffic, engagement, and conversions.

• Work closely with e-commerce and sales teams to develop and implement digital campaigns aimed at driving website/store traffic, lead generation, and online sales performance.

• Collaborate with design and creative teams to conceptualize high-quality digital assets, brand collaterals, and multimedia content in line with campaign goals.

• Manage and coordinate with external agencies (digital, PR, and creative) to ensure timely execution, performance tracking, and brand consistency.

• Conduct data-driven analysis and reporting on digital performance metrics, campaign ROI, and audience insights, translating data into actionable marketing strategies.

• Develop and oversee annual marketing and digital budgets, ensuring effective utilization and maximum return on investment.

• Plan and implement integrated marketing campaigns combining online channels with offline activations, collaborations, and event-based promotions.

• Drive in-store footfall and brand engagement through targeted regional marketing, digital promotions, and local partnerships.

• Collaborate with product, design, and retail teams to ensure brand alignment, new product launches, and cross-functional campaign integration.

• Represent the brand at industry forums, exhibitions, and conferences to enhance visibility and establish thought leadership.

• Monitor market trends, competitor activities, and customer feedback to refine ongoing marketing approaches and digital presence.

• Uphold brand identity across all communication channels, ensuring consistency in tone, message, and visual aesthetics.

Qualifications & Skills:-

• Proven experience as a Marketing Manager or Senior Digital Marketing Lead, preferably from a Marketing or Creative Agency background.

• Expertise in Digital Marketing, E-Commerce Performance, SEO/SEM, Google Analytics, Paid Ads (Meta/Google), and Content Strategy.

• Strong understanding of digital consumer behaviour, brand positioning, and performance-driven marketing.

• Working knowledge of website management (WordPress, Shopify, etc.), marketing automation tools, and campaign analytics dashboards.

• Creative mindset with a design-oriented approach and experience working closely with designers or creative teams.

• Excellent communication, analytical, and project management skills with the ability to manage multiple campaigns simultaneously.

• Strong stakeholder and vendor management abilities, with proven success in agency collaboration.

• Postgraduate degree in Marketing, Communications, or Business Management preferred.

• Willingness to travel across locations for marketing campaigns, brand shoots, or business requirements.

The role will require the candidate to travel to all the locations where the company has retail presence and to other locations of opportunity for the company to expand its business interests.