Conversion Rate Optimization

3 days ago

Madurai, Tamil Nadu, India Beeyoond Gaming Full time ₹ 4,80,000 - ₹ 6,00,000 per year

We are seeking an experienced and results-driven Conversion Rate Optimization (CRO) Manager & Growth Specialist to lead our digital growth initiatives. This role is responsible for driving measurable improvements in user acquisition, engagement, and conversion across our new website, with a particular focus on newsletter signups and investor conversions. You will play a critical role in ensuring that our "Entertainment Fitness" narrative delivers maximum impact within the evolving Web2 → Web3 landscape.

Key Responsibilities

  • Conversion Optimization: Design, execute, and scale A/B and multivariate testing programs to validate strategic positioning (e.g., "Hard Crypto" vs. "Soft Utility" narratives).
  • Funnel Management: Analyze the end-to-end user journey (visitor → signup → investment) and identify optimization opportunities to reduce friction and maximize conversions.
  • Cross-Functional Collaboration: Partner with design, development, product, and analytics teams to implement test variants, tracking, and performance monitoring.
  • Data-Driven Insights: Leverage analytics platforms to translate behavioral data and test results into actionable recommendations for growth.
  • Reporting & Performance Tracking: Deliver clear, data-backed CRO performance reports to senior management on a monthly basis.

Required Skills & Qualifications

  • Minimum 3 years of proven CRO experience within e-commerce or SaaS environments, with a track record of measurable impact.
  • Advanced knowledge of analytics and experimentation tools (GA4, Optimizely, VWO, Hotjar, Mouseflow, or similar).
  • Strong expertise in conversion funnel optimization, data interpretation, and A/B testing methodologies.
  • Familiarity with Web3/crypto ecosystems is highly advantageous (preferred but not mandatory).
  • Exceptional communication, stakeholder management, and collaboration skills, with the ability to influence cross-functional teams.
  • Creative yet analytical mindset, capable of developing innovative solutions grounded in data.

Mail:

Contact:

Location: Madurai

Job Type: Full-time

Pay: ₹30, ₹50,000.00 per month

Benefits:

  • Health insurance

Work Location: In person

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