SEO Executive

5 days ago

Madurai, Tamil Nadu, India Elysium Technologies Private Limited Full time ₹ 1,44,000 - ₹ 3,00,000 per year

Experience : 1 to 2 years

Key Responsibilities:

  • Lead Generation: Develop and execute demand generation strategies to attract high-quality leads using Google Ads, LinkedIn Campaign Manager, and cold outreach techniques.
  • Targeted Campaigns: Plan and execute audience-segmented campaigns using Pay-Per-Click (PPC), Account-Based Marketing (ABM), and sales funnel optimization strategies.
  • Social Media Marketing: Create and manage content calendars for platforms like Facebook, Instagram, LinkedIn, Twitter, leveraging user-generated content (UGC) and influencer marketing to boost engagement.
  • Remarketing/Retargeting: Implement Facebook Pixel, Google Tag Manager (GTM), and dynamic retargeting ads to re-engage potential leads and improve conversion rates.
  • SEO/SEM: Conduct keyword research, optimize website content for search engine rankings, and manage Google Ads & Display Network campaigns.
  • Analytics & Optimization: Monitor campaign performance using Google Analytics 4 (GA4), heatmaps (Hotjar, Crazy Egg), and conduct A/B testing for continuous improvement.
  • Email Marketing: Design email drip campaigns using platforms like Mailchimp and implement cart abandonment strategies to boost conversions.
  • Collaborate with content, design, and sales teams to ensure consistent brand messaging across all campaigns.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 6 Month of hands-on experience in digital marketing with a focus on lead generation, targeted campaigns, and remarketing
  • Proficiency in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, Google Tag Manager, and SEO platforms (SEMRush, Ahrefs, Moz)
  • Strong knowledge of retargeting strategies, audience segmentation, and CRM systems (HubSpot, Salesforce, Zoho)
  • Experience with UTM tracking, URL builders, and marketing KPIs
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills

Preferred Skills:

  • Certification in Google Ads, Google Analytics, or Facebook Blueprint
  • Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO)
  • Familiarity with social media schedulers (Buffer, Hootsuite) and email marketing tools (SendGrid, Mailchimp)

Job Type: Full-time

Pay: From ₹12,000.00 per month

Work Location: In person

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