SEO Executive
5 days ago
Experience : 1 to 2 years
Key Responsibilities:
- Lead Generation: Develop and execute demand generation strategies to attract high-quality leads using Google Ads, LinkedIn Campaign Manager, and cold outreach techniques.
- Targeted Campaigns: Plan and execute audience-segmented campaigns using Pay-Per-Click (PPC), Account-Based Marketing (ABM), and sales funnel optimization strategies.
- Social Media Marketing: Create and manage content calendars for platforms like Facebook, Instagram, LinkedIn, Twitter, leveraging user-generated content (UGC) and influencer marketing to boost engagement.
- Remarketing/Retargeting: Implement Facebook Pixel, Google Tag Manager (GTM), and dynamic retargeting ads to re-engage potential leads and improve conversion rates.
- SEO/SEM: Conduct keyword research, optimize website content for search engine rankings, and manage Google Ads & Display Network campaigns.
- Analytics & Optimization: Monitor campaign performance using Google Analytics 4 (GA4), heatmaps (Hotjar, Crazy Egg), and conduct A/B testing for continuous improvement.
- Email Marketing: Design email drip campaigns using platforms like Mailchimp and implement cart abandonment strategies to boost conversions.
- Collaborate with content, design, and sales teams to ensure consistent brand messaging across all campaigns.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 6 Month of hands-on experience in digital marketing with a focus on lead generation, targeted campaigns, and remarketing
- Proficiency in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, Google Tag Manager, and SEO platforms (SEMRush, Ahrefs, Moz)
- Strong knowledge of retargeting strategies, audience segmentation, and CRM systems (HubSpot, Salesforce, Zoho)
- Experience with UTM tracking, URL builders, and marketing KPIs
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
Preferred Skills:
- Certification in Google Ads, Google Analytics, or Facebook Blueprint
- Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO)
- Familiarity with social media schedulers (Buffer, Hootsuite) and email marketing tools (SendGrid, Mailchimp)
Job Type: Full-time
Pay: From ₹12,000.00 per month
Work Location: In person
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