Digital Marketing Executive

2 weeks ago

Cochin, Kerala, India Synnefo Solutions Full time ₹ 1,80,000 - ₹ 3,00,000 per year

Job description

We are looking for a Digital Marketing Executive to plan, execute and optimize our online marketing efforts.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

  • Keeping up-to-date with the latest digital marketing trends
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Design, build and maintain our social media presence
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Utilize available analytics tools to measure and track customer engagement.
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Requirements and skills

  • 1 - 3 years of experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills

Job Types: Full-time, Permanent

Pay: ₹18, ₹25,000.00 per month

Benefits:

  • Leave encashment

Ability to commute/relocate:

  • M G Road, Kochi , Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Diploma (Preferred)

Experience:

  • Digital marketing: 1 year (Required)

Language:

  • English (Preferred)

Work Location: In person

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