Performance Marketer

10 hours ago

Noida Sector Noida Uttar Pradesh, India Brolabs Innovations Full time ₹ 2,40,000 - ₹ 4,20,000 per year

We are looking for a results-driven Performance Marketer with a strong analytical mindset and proven experience in planning, executing, and optimizing paid digital marketing campaigns across platforms like Meta (Facebook/Instagram), Google Ads, YouTube, and others. You'll play a key role in acquiring quality leads/customers, improving conversions, and scaling performance campaigns to meet business goals.

Key Responsibilities:

  • Plan and execute performance marketing campaigns across Meta Ads, Google Ads (Search, Display, YouTube), and other relevant channels.
  • Optimize campaigns for key performance metrics such as CPC, CPM, CTR, ROAS, CAC, CPL, etc.
  • Perform A/B testing on ad creatives, copies, landing pages, and audiences.
  • Analyze performance data regularly and prepare insightful reports to track KPIs.
  • Collaborate with creative, product, and sales teams to align marketing strategies.
  • Manage budgets efficiently and scale campaigns based on performance.
  • Stay up-to-date with the latest trends and algorithm changes in digital advertising.

Requirements:

  • 1+ years of hands-on experience in performance marketing (Meta, Google, or similar platforms).
  • Proficiency in Google Analytics, Meta Ads Manager, Google Ads Manager, and similar tools.
  • Understanding of marketing funnels, attribution models, and customer journey.
  • Strong analytical skills with the ability to derive actionable insights from data.
  • Basic knowledge of landing page optimization and CRO is a plus.
  • Ability to work independently and in a fast-paced environment.
  • Bachelor's degree in Marketing, Business, or a related field preferred.

Nice to Have:

  • Experience in eCommerce, D2C, SaaS, or lead-gen-based businesses.
  • Knowledge of email automation tools like Mailchimp, Klaviyo, or Hubspot.
  • Certification in Google Ads or Meta Blueprint.

Why Join Us?

  • Work with a passionate and experienced team.
  • Opportunity to grow in a fast-paced, performance-driven environment.
  • Flexible working culture and creative freedom.
  • Access to the latest tools, trends, and global ad strategies.

Job Types: Full-time, Permanent, Fresher

Pay: ₹20, ₹35,000.00 per month

Ability to commute/relocate:

  • Noida Sector 62, Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • Performance marketing: 1 year (Required)

Work Location: In person

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