Product Marketing Specialist

2 days ago

Thiruvananthapuram, Kerala, India iBoson Innovations Private Limited Full time

We are seeking a highly motivated Product Marketing Specialist to join our team. In this role, you will be responsible for driving go-to-market strategies, crafting compelling product positioning, and executing marketing campaigns that build awareness, generate leads, and support sales growth. You'll work closely with cross-functional teams, including product, sales, and design, to ensure consistent messaging and a strong market presence.

Key Responsibilities

  • Develop and execute product marketing strategies to increase brand visibility and drive customer acquisition.
  • Create engaging content such as blogs, case studies, presentations, email campaigns, and social media posts tailored for different channels and audiences.
  • Plan and manage marketing campaigns across digital platforms like LinkedIn, Pinterest, Meta, Google Ads, SEO, email, and events.
  • Collaborate with the product team to translate technical features into clear customer benefits.
  • Conduct market research and competitor analysis to identify trends, opportunities, and positioning strategies.
  • Support sales teams with marketing collateral, product demos, and sales enablement tools.
  • Track and analyze campaign performance, preparing reports with actionable insights.
  • Organize webinars and promotional events.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3-5 years of experience in product marketing, digital marketing, or a similar role
  • Strong understanding of digital marketing tools like Google Analytics, SEO/SEM, LinkedIn Ads, Mailchimp/HubSpot, or similar.
  • Strong SEO knowledge with exposure to the latest trends and best practices.
  • Excellent communication, copywriting, and storytelling skills.
  • Ability to work collaboratively in a fast-paced, cross-functional environment.
  • Creative mindset with attention to detail and data-driven decision-making.

Nice to Have (Preferred Skills)

  • Experience in B2B SaaS / IT / Tech industries.
  • Familiarity with CRM tools (HubSpot, Salesforce, Zoho).
  • Knowledge of product lifecycle, GTM strategies, and customer journey mapping.

Interested candidates may send their updated resume to to begin the interview process.

Job Type: Full-time

Pay: Up to ₹8,000,000.00 per year

Work Location: In person

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