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Digital Marketing Specialist

3 weeks ago

Thiruvananthapuram, Kerala, India Ekaa - The Design Collective Full time

We are Ekaa – The Design Collective & our Interior Design Studio is looking for an experienced Digital Marketing Specialist to join our talented team here at Trivandrum.

We are a multidisciplinary practice committed to delivering exceptional interiors at the highest level of creative expression, within the luxury residential & commercial field. We are looking for a results-driven Digital Marketing Associate to grow our brand presence, manage paid campaigns, and improve our search visibility across platforms.

Key Responsibilities:

  • Plan, execute, and optimize integrated digital campaigns across Google Ads, Meta Ads, Pinterest, and LinkedIn to generate high-quality leads.
  • Create and manage SEO strategies including on-page and off-page optimization, keyword research, and link-building efforts.
  • Work closely with the design team to develop compelling visual and written content showcasing projects, testimonials, and trends.
  • Update and manage the company website, ensuring performance, mobile responsiveness, and content SEO optimization.
  • Set up and track Google Analytics, Google Search Console, and campaign performance dashboards to provide actionable insights.
  • Manage and optimize Google My Business listings for enhanced local visibility and map-based search results.
  • Collaborate with vendors and creatives (photographers, videographers) to produce assets for digital campaigns.
  • Create landing pages and run A/B tests to improve lead conversion and engagement rates.
  • Monitor interior design and lifestyle market trends and competitors to inform creative strategy and positioning.
  • Manage and track digital ad budgets, CTRs, CPCs, and ROI metrics across platforms.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1–2 years of hands-on experience with Google Ads (Search & Display) and SEO tools like SEMrush, Ahrefs, or Moz.
  • Strong knowledge of social media marketing on Instagram, Facebook, LinkedIn, and Pinterest.
  • Familiarity with WordPress, Google Analytics, Search Console, and Tag Manager.
  • Basic proficiency in Canva or Adobe Creative Suite for content creation.
  • Excellent copywriting, storytelling, and communication skills.
  • Analytical thinker with experience in creating and presenting marketing performance reports.
  • Passion for design, interiors, or architecture is a strong plus

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Commuter assistance

Ability to commute/relocate:

  • Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Digital marketing: 1 year (Required)

Work Location: In person

Application Deadline: 30/11/2025

Expected Start Date: 01/12/2025