Digital Marketing Executive

6 hours ago

Thiruvananthapuram, Kerala, India Softnotions Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We are looking for an experienced and result-driven Digital Marketing Specialist to join our Business Development Team.  As a Digital Marketing Specialist, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.  This role requires a strong understanding of digital marketing trends, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.
Roles and Responsibilities:
  • Develop and implement digital marketing strategy through campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, content marketing, LinkedIn automation etc.
  • Follow best practices for social media marketing on different platforms.
    Launching optimized online advertisements to increase company and brand awareness
  • Create and manage link-building and content marketing strategies.
    Measure ROIs and KPIs.
  • Plan and execute social media marketing strategies to build brand awareness, engage with the audience, and drive traffic to the website.
  • Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices, and apply them to ongoing campaigns.
  • Monitor and manage online reputation through proactive engagement on social media and review platforms.
  • Stay informed about changes in search engine algorithms and implement necessary adjustments to maximize organic search visibility.
  • Should possess MBA-Marketing preferable, Diploma in Digital Marketing
  • Proven work experience in digital marketing, preferably in a similar role.
  • Strong knowledge of digital marketing concepts, strategies, and tactics.
  • Proficiency in using digital marketing tools, including Google Analytics, Google Ads, SEO tools, email marketing platforms, and social media management tools.
  • Experience in managing PPC campaigns, including keyword research, bid management, and performance tracking.
  • Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Up-to-date knowledge of SEO best practices, search engine algorithms, and ranking factors.
  • Strong written and verbal communication skills, with the ability to create engaging and persuasive content.
  • Self-motivated with a proactive approach to problem-solving and continuous learning.
  • Experience : 5+  years preferred.

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