Digital Marketing Executive

3 days ago

Kalighat Kolkata West Bengal, India Ileap (A unit of Pathfinder) Full time

We are seeking a highly motivated and results-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. You will play a key role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.

Key Responsibilities:

  • Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising.
  • Design, build, and maintain our social media presence across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
  • Optimize content for the website and social media platforms to improve visibility and engagement.
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize performance based on the insights.
  • Collaborate with internal teams (design, content, development) to create landing pages and improve user experience.
  • Utilize strong analytical ability to evaluate customer experience across multiple channels and touchpoints.
  • Manage and improve online content, considering SEO and Google Analytics.
  • Stay up to date with the latest digital marketing trends, tools, and best practices.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 1–2 years of proven experience in digital marketing or related roles.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
  • Hands-on experience with SEO/SEM, social media marketing, and email campaigns.
  • Proficiency in tools like Google Ads, Facebook Business Manager, Canva, and WordPress.
  • Strong understanding of performance marketing, conversion, and online customer acquisition.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.

Job Types: Full-time, Permanent

Pay: ₹15, ₹18,000.00 per month

Ability to commute/relocate:

  • Kalighat, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Language:

  • English (Preferred)

Work Location: In person

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