Digital Marketing Executive

1 day ago


Kalighat Kolkata West Bengal, India Pathfinder Educational Centre Full time

**Key Responsibilities**:

- Design, build, and maintain our social media presence across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
- Optimize content for the website and social media platforms to improve visibility and engagement.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize performance based on the insights.
- Collaborate with internal teams (design, content, development) to create landing pages and improve user experience.
- Utilize strong analytical ability to evaluate customer experience across multiple channels and touchpoints.
- Manage and improve online content, considering SEO and Google Analytics.
- Stay up to date with the latest digital marketing trends, tools, and best practices.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1-3 years of proven experience in digital marketing or related roles.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Proficiency in tools like Google Ads, Facebook Business Manager, Canva, and WordPress.
- Strong understanding of performance marketing, conversion, and online customer acquisition.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.

**Job Types**: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Ability to commute/relocate:

- Kalighat, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (preferred)

**Language**:

- English (preferred)

Work Location: In person



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