Performance Marketing Executive

18 hours ago

Nagpur, Maharashtra, India Headsup Corporation Full time ₹ 5,00,000 - ₹ 12,00,000 per year
Exciting opportunity in real estate marketing
We're hiring a Performance Marketing Executive to join a dynamic team and lead ROI-driven digital campaigns in the real estate sector.
 
Responsibilities :

  • Plan and optimize paid campaigns across Google, Meta, YouTube, LinkedIn, and real estate portals using full-funnel strategies for lead generation and conversion.

  • Manage performance marketing funnels, reduce CPL/CPB, and work with sales and CRM teams to improve lead quality and ROI.

  • Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to track performance, generate reports, and suggest improvements.

  • Align SEO and SEM strategies, conduct keyword research, and analyze competitors specific to the real estate domain.

  • Collaborate with design and content teams to develop ad creatives, landing pages, and A/B testing that reflect brand tone and buyer intent.

  • Manage digital budgets efficiently, forecast campaign performance, and justify spends with data-driven insights.


Qualifications :

Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

• 2–4 years of experience in performance marketing, with at least 1 year in the real estate
sector.

• Proven success in running data-driven digital campaigns with measurable impact.

• Deep understanding of real estate buyer behavior and decision cycles.

Technical Skills :

• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics (GA4), Google
Tag Manager.

• Hands-on with marketing automation platforms (HubSpot, Zoho CRM, etc.).

• Familiarity with lead tracking and CRM integrations.

• Excel/Google Sheets and data analysis tools proficiency is a plus.


 

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