
Social Media Manager
2 days ago
Role Objective:
Own and lead the brands entire social media + content + influencer + community strategy with a direct focus on driving engagement, brand positioning, and revenue growth across all digital platforms.
Key Responsibilities:
Social Media Strategy & Execution
Build and execute a full-funnel organic and paid social media strategy across Instagram, Facebook, YouTube, LinkedIn, Pinterest & emerging platforms.
Define and hit clear monthly KPIs for follower growth, engagement, content reach, conversion, and brand authority.
Content & Creative Leadership
Plan, oversee, and execute daily content calendar: reels, ads, stories, carousels, and long-form content.
Ideate high-converting UGC-style ads, hooks, pain-point creatives, luxury lifestyle visuals, and conversion-led creatives for Meta ads, Google ads, and Amazon Sponsored ads.
Work closely with design, photography, video, and editing teams to produce brand-aligned, scroll-stopping content.
Brand Positioning & Community Building
Build an aspirational luxury D2C brand identity on social.
Build strong engagement with our target audience, managing DMs, comments, customer queries, and community-building activities.
Influencer & UGC Collaboration
Identify, negotiate, onboard, and manage influencer, creator, and affiliate partnerships to drive brand credibility and sales.
Performance-Driven Content Optimization
Analyze content & ad performance metrics, A/B test creatives, and continuously optimize for ROAS, CTR, CPM, and CAC improvements.
Work closely with paid media buyers to sync organic & paid content strategies.
Market & Trend Monitoring
Stay ahead of trends, algorithm shifts, competitor activities, and platform innovations to drive first-mover advantage.
Key Requirements:
4-6 years experience managing social media & content for D2C or e-commerce brands (luxury or home improvement experience is a big plus).
Strong understanding of conversion-led creatives for Meta, Google, Amazon Ads.
Ability to manage creative teams (designers, video editors, photographers).
Experience working with influencers, UGC creators, and brand collaborations.
Extremely data-driven with proven ability to optimize based on analytics.
Strong understanding of luxury brand positioning, aesthetic, and visual storytelling.
Hands-on knowledge of tools like Canva, Adobe Suite, CapCut, Creator Studio, Meta Ads Manager, Google Analytics.
Excellent copywriting skills — able to craft sharp hooks, captions, and CTAs.
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