Social Media Manager

1 day ago


Delhi, Delhi, India Itzelbaath Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Objective:

Own and lead the brands entire social media + content + influencer + community strategy with a direct focus on driving engagement, brand positioning, and revenue growth across all digital platforms.

Key Responsibilities:

Social Media Strategy & Execution

Build and execute a full-funnel organic and paid social media strategy across Instagram, Facebook, YouTube, LinkedIn, Pinterest & emerging platforms.

Define and hit clear monthly KPIs for follower growth, engagement, content reach, conversion, and brand authority.

Content & Creative Leadership

Plan, oversee, and execute daily content calendar: reels, ads, stories, carousels, and long-form content.

Ideate high-converting UGC-style ads, hooks, pain-point creatives, luxury lifestyle visuals, and conversion-led creatives for Meta ads, Google ads, and Amazon Sponsored ads.

Work closely with design, photography, video, and editing teams to produce brand-aligned, scroll-stopping content.

Brand Positioning & Community Building

Build an aspirational luxury D2C brand identity on social.

Build strong engagement with our target audience, managing DMs, comments, customer queries, and community-building activities.

Influencer & UGC Collaboration

Identify, negotiate, onboard, and manage influencer, creator, and affiliate partnerships to drive brand credibility and sales.

Performance-Driven Content Optimization

Analyze content & ad performance metrics, A/B test creatives, and continuously optimize for ROAS, CTR, CPM, and CAC improvements.

Work closely with paid media buyers to sync organic & paid content strategies.

Market & Trend Monitoring

Stay ahead of trends, algorithm shifts, competitor activities, and platform innovations to drive first-mover advantage.

Key Requirements:

4-6 years experience managing social media & content for D2C or e-commerce brands (luxury or home improvement experience is a big plus).

Strong understanding of conversion-led creatives for Meta, Google, Amazon Ads.

Ability to manage creative teams (designers, video editors, photographers).

Experience working with influencers, UGC creators, and brand collaborations.

Extremely data-driven with proven ability to optimize based on analytics.

Strong understanding of luxury brand positioning, aesthetic, and visual storytelling.

Hands-on knowledge of tools like Canva, Adobe Suite, CapCut, Creator Studio, Meta Ads Manager, Google Analytics.

Excellent copywriting skills — able to craft sharp hooks, captions, and CTAs.


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