Social Media Manager

2 days ago

Delhi, Delhi, India Berkowits Hair & Skin Clinic Full time ₹ 4,80,000 - ₹ 14,40,000 per year

A Social Media Manager develops and implements strategies to enhance a company's online presence, manages social media content, engages with followers, analyzes performance, and stays updated on trends to achieve marketing goals.

Here's a more detailed breakdown of a Social Media Manager's responsibilities and required skills:

Key Responsibilities:

  • Strategy Development:
  • Develop and implement social media strategies aligned with overall marketing objectives.
  • Define key performance indicators (KPIs) to measure success.
  • Research and identify target audiences and relevant social media platforms.
  • Content Creation and Management:
  • Create, curate, and schedule engaging content across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
  • Develop and maintain a content calendar to ensure consistent posting.
  • Write compelling captions, descriptions, and ad copy.
  • Source and create high-quality visuals, videos, and other multimedia content.
  • Community Engagement:
  • Engage with followers, respond to comments and messages, and foster meaningful conversations.
  • Build and nurture online communities to enhance brand loyalty and advocacy.
  • Monitor online conversations and brand mentions to identify trends and opportunities.
  • Analytics and Reporting:
  • Track and analyze social media performance metrics (e.g., engagement rates, reach, conversions).
  • Use data to optimize social media strategies and content.
  • Prepare regular reports on social media performance to stakeholders.
  • Staying Updated:
  • Stay abreast of the latest social media trends, best practices, and algorithm changes.
  • Experiment with new formats and features to stay ahead of the curve.
  • Collaboration:
  • Collaborate with other departments (e.g., marketing, sales, customer service) to ensure alignment and consistency.
  • Work with designers, copywriters, and other creative professionals to produce high-quality content.

Skills and Qualifications:

  • Strong Communication Skills: Ability to write clearly and concisely, as well as communicate effectively with diverse audiences.
  • Content Creation Skills: Proficiency in writing, editing, and creating engaging content for various platforms.
  • Social Media Platform Knowledge: Familiarity with different social media platforms and their respective best practices.
  • Analytical Skills: Ability to track, analyze, and interpret data to measure social media performance.
  • Project Management Skills: Ability to manage multiple projects and tasks simultaneously, while meeting deadlines.
  • Time Management Skills: Ability to prioritize tasks and manage time effectively to meet deadlines.
  • Problem-Solving Skills: Ability to identify and resolve issues related to social media performance or content.
  • Adaptability: Ability to adapt to changing social media trends and algorithms.
  • Creativity: Ability to develop innovative and engaging content.
  • Basic Graphic Design Skills: Ability to create or edit images and videos for social media.
  • Understanding of Social Media Marketing Principles: Knowledge of social media marketing strategies, tactics, and best practices.

Compensation - Upto 40,000 Per Month

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