Marketing Assistant

5 days ago

Noida, Uttar Pradesh, India Webcoir IT Solutions Pvt Ltd Full time

Key ResponsibilitiesLinkedIn Marketing

  • Create, manage, and optimize LinkedIn campaigns (organic and paid).
  • Build and maintain a strong professional presence for the company on LinkedIn.
  • Send targeted connection requests, messages, and follow-ups for lead generation.
  • Publish and promote posts, articles, and updates to improve engagement.
  • Track LinkedIn analytics to measure performance and suggest improvements.

Email Marketing (Gmail, Hotmail, Outlook & Tools)

  • Create and manage email campaigns for lead generation, nurturing, and promotions.
  • Build and maintain segmented email lists for targeted outreach.
  • Draft personalized outreach emails, follow-ups, and newsletters.
  • Monitor open rates, click rates, bounce rates, and conversions.
  • Ensure email compliance (spam-free, proper formatting, unsubscribe options).

Lead Generation & CRM

  • Identify potential clients through LinkedIn search, email lists, and online databases.
  • Qualify leads and coordinate with the sales team to convert into opportunities.
  • Maintain accurate lead and campaign data using CRM tools (HubSpot, Zoho, etc.).

Content & Communication

  • Write clear, engaging content for outreach, posts, and marketing copies.
  • Coordinate with the design team for visuals required in campaigns.
  • Ensure brand consistency across all communication channels.

Required Skills & Qualifications

  • Proven experience in LinkedIn lead generation and email marketing.
  • Strong understanding of email platforms (Gmail, Hotmail, Outlook) and marketing tools.
  • Excellent written and verbal communication skills.
  • Knowledge of email automation tools (Mailchimp, SendGrid, HubSpot, etc.) is a plus.
  • Basic understanding of analytics, reporting, and campaign optimization.
  • Ability to work independently and meet targets.

Preferred Qualifications

  • Experience in B2B marketing or IT/Service industries.
  • Familiarity with LinkedIn Sales Navigator.
  • Understanding of digital marketing fundamentals (SEO, PPC, Social Media).

Job Types: Full-time, Permanent, Fresher

Pay: ₹8, ₹39,467.31 per month

Work Location: In person

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