Business Development Manager

Job Title: Business Development Manager

Department: Sales & Business Development

Brand: Franke-Faber

Employer: Bestsellers (Cochin) Private Limited

Work Locations: Ernakulam/Alappuzha (Kerala)

Reports To: Regional Sales Manager / Zonal Sales Head

Employment Type: Full-Time On-roll (Permanent)

Job Purpose:

To drive business growth and market penetration for Franke-Faber kitchen appliances in the assigned territory through effective channel sales management, dealer development, ISD monitoring, retail merchandising, and inventory control.

The role requires a proactive, target-driven professional capable of building strong dealer networks and ensuring brand visibility and consistent sales performance in the assigned districts.

Key Responsibilities:

1. Channel Sales Development

• Achieve assigned sales targets for the territory (primary & secondary).
• Expand the existing dealer network by identifying and onboarding new channel partners.
• Conduct regular field visits to understand market dynamics and competitor activity.
• Implement local promotional strategies in line with brand campaigns.

2. Dealer & Distributor Relationship Management

• Build and maintain strong, long-term relationships with existing dealers/distributors.
• Conduct regular business reviews and support dealers in achieving monthly targets.
• Ensure timely collection of payments and manage credit limits as per company policy.
• Address partner concerns and provide business support as needed.

3. ISD (In-Store Demonstrator) Monitoring

• Supervise ISDs deployed at key dealer counters and ensure product knowledge, grooming, and performance standards are maintained.
• Conduct regular audits and on-the-job training for ISDs to improve customer engagement and conversion rates.
• Track ISD productivity using defined KPIs and prepare periodic reports for management.

4. Display & Visual Merchandising

• Ensure availability of Franke-Faber product displays at all active counters.
• Implement and monitor in-store branding and POSM compliance.
• Collaborate with the marketing team to execute display upgrades, new planograms, or branding activations.

5. Inventory & Stock Management

• Coordinate with the supply chain and dealer partners for inventory forecasting and replenishment.
• Avoid stockouts or overstock situations by maintaining ideal stock levels.
• Track and manage aging stock, returns, and slow-moving inventory.

6. Market Intelligence & Reporting

• Gather and report market trends, competitor pricing, schemes, and new product launches.
• Submit timely reports such as daily sales updates, weekly sales forecasts, and monthly performance summaries.
• Provide actionable insights to the sales and product teams to enhance regional performance.

7. Training & Product Knowledge

• Train dealer sales staff and ISDs on product features, USP, and selling techniques.
• Organize product demos and customer education events in coordination with marketing.

Key Performance Indicators (KPIs):

• Achievement of monthly/quarterly/annual sales targets.
• Dealer satisfaction and engagement scores.
• ISD performance metrics.
• Display & branding compliance score.
• Collection efficiency and credit control.
• New dealer onboarding and territory expansion.

Qualifications & Experience:

• Bachelor's degree (preferably in Business, Marketing, or related field). MBA preferred.
• 3 to 6 years of experience in channel sales, dealer/distributor management, or retail appliance sales (FMCG or Consumer Durables preferred).
• Proven experience in managing territories and achieving sales goals.
• Familiarity with kitchen appliances or home electronics market is an added advantage.

Skills & Attributes:

• Strong communication, negotiation, and interpersonal skills.
• Self-motivated with a target-oriented mindset.
• Ability to work independently and manage multiple priorities.
• Proficient in MS Office (Excel, PowerPoint) and CRM tools.
• Willingness to travel extensively across assigned districts.