Manager - Category, Shopper & Consumer Insights

About DEOLEO Global:
Deoleo is a multinational and the worlds largest olive oil company with world leading brands such as Bertolli, Carapelli, Hojiblanca, Carbonell or Koipesol among others and headquartered in Madrid, Spain. We bottle our oil in Spain and Italy and distribute our brands from Australia to Alaska. Please visit

to know about our organization. For centuries, our olive oil has been a staple of kitchens around the globe. Armed with knowledge and passion, we are focused on producing quality olive oil and leading our industry into a more sustainable future.

About DEOLEO INDIA PVT LTD:

We are Deoleo. In India, our olive oil portfolio includes the brands
Figaro and Bertolli
. Our mission is to nurture healthier futures by making Mediterranean goodness available to all. Our ambition is to be the undisputed leader of the olive oil industry. Without compromising traditional flavors, the company strive to offer premium-quality products in line with today's lifestyles. All Deoleo brands meet and exceed the extensive, strict quality requirements of the International Olive Council (IOC), the European Union (EU). Please visit

to know about our organization.

We are Hiring for a position of Manager – Category, Shopper & Consumer Insights: Mumbai

Objective of the role:
This role will act as the
strategic driver of insight-led business decisions
, turning complex consumer, shopper, and category data into actionable recommendations. The role ensures a deep understanding of
consumer behavior, purchase patterns, motivations, and evolving needs
, enabling the business to make informed decisions, optimize portfolios, enhance brand performance, and drive growth.

Roles and Responsibilities:

1. Category, Consumer & Shopper Insight Leadership:

Lead the insights agenda by understanding both
consumers and shoppers
—their behaviors, motivations, and purchase patterns. Conduct analyses such as
basket composition (what products are bought together), brand-switching trends (why shoppers move between brands), product incrementality (how new products contribute to incremental growth), distribution/brand performance, and consumer preference mapping
. Turn these insights into actionable recommendations that shape strategy, strengthen brand positioning, and maintain category leadership.

2. Portfolio & Assortment Optimization:

Evaluate existing and new product performance to optimize assortment, considering
consumer preferences, purchasing behavior, and demand patterns
. Recommend which products should be stocked where, how they should be displayed, and how to maximize sales per shelf space, ensuring alignment with both shopper needs and consumer expectations.

3. Cross-Functional Collaboration:

Work closely with Sales, Marketing, Trade Marketing, and Supply Chain teams to ensure insights about
consumers, shoppers, and categories
are embedded in business decisions. Act as a
trusted advisor
, translating complex data into actionable insights and helping teams understand what drives consumer choices.

4. Market & Channel Analysis:

Monitor distribution channels, identify gaps, and evaluate store-level performance. Recommend strategies to
expand reach, improve visibility, and increase sales
, ensuring that both consumer needs and shopper behaviors are effectively addressed across all channels.

5. Digital & Social Listening:

Analyze online consumer conversations, trends, and sentiments via social media and digital platforms. Convert these findings into
actionable insights
that guide marketing campaigns, innovation, and engagement strategies, reflecting the real-time voice of the consumer.

6. Insight to Action:

Transform complex data into
clear, actionable insights and recommendations
. Present findings in ways that help the business understand
consumer motivations, category dynamics, and shopper behavior
, leading to strategies that drive growth, engagement, and market share.

7. Business Planning & Forecasting Support:

Support business planning, forecasting, and performance reviews by providing
data-backed insights into consumer demand and category trends
. Help predict trends, identify growth opportunities, and guide decision-making to improve overall business performance.

8. Tools, Processes & Best Practices:

Develop and maintain
dashboards, templates, and standardized processes
to ensure insights are delivered consistently and accurately. Leverage data from
syndicated sources (Nielsen, Kantar, Ipsos)
and
advanced analytics techniques
to generate actionable insights. Promote
best practices in data visualization, reporting, and storytelling
, ensuring insights about both consumers and shoppers are easily interpreted and acted upon.

Desired Experience:

• 8–10 years in
  Category Insights, Shopper & Consumer Analytics, Consumer Research, or Business Intelligence
  , preferably in FMCG/CPG, Retail, or Consulting.- Hands-on experience with syndicated data sources (
  Nielsen, Kantar, Ipsos
  ) and social listening tools.- Proven ability to
  translate consumer and shopper insights into actionable business strategies
  that deliver measurable results.

Desired Competencies:

• Strong analytical and problem-solving skills.
• Excellent communication, presentation, and data storytelling abilities.
• Proficiency in data visualization tools (Tableau, Power BI, etc.).
• Deep understanding of FMCG trade dynamics and consumer behavior.
• Effective stakeholder management and cross-functional collaboration.
• Adaptability in fast-paced and evolving business environments.

Along with the exciting scope and responsibilities of the role, we're confident you'll find our culture and team to be truly supportive and rewarding

Be a Part of the DEOLEO Team:

• At Deoleo, we take pride in creating an environment where people love to work - and it shows.

• We've been certified as a Great Place to Work for three consecutive years, a globally recognized gold standard for exceptional workplace culture.

Here's what makes us who we are:

-
Leadership:
We empower individuals at every level to take ownership and drive impact - because leadership isn't about title, it's about action.

- Diversity:
We believe everyone belongs. We value all perspectives and foster a culture where every contribution matters.

- Sustainability:
As custodians of the olive oil legacy, we are committed to a future that's responsible, traceable, and sustainable.

- Resilience:
We move fast, adapt faster, and stay laser-focused on what matters - results.

Our DEOLEO Live Green benefits will include:

• DEOLEO Welcome basket, with some of our key products & brands (Figaro, Bertolli)

• Access to our Deoleo Learning Academy where you can experience the power of inspirational online assessments and courses. Our training is designed to stimulate the development of all the key competences to face the challenges of today and tomorrow, we have more than a hundred courses available.