Banking Data Analyst

2 weeks ago

Bengaluru, Karnataka, India Innova AM Tech Full time ₹ 9,00,000 - ₹ 12,00,000 per year

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As a Banking Data Analyst, you will play a critical role in our clients' data-driven decision-making processes. You will work closely with marketing teams, product managers, and other stakeholders to understand their data needs and provide relevant analyses. Your expertise in SQL, marketing analytics, and banking domain knowledge will be essential to your success.

Responsibilities :

  • Perform in-depth data analysis using SQL to extract and analyze banking data.

  • Develop and maintain reports and dashboards to track key performance indicators (KPIs).

  • Identify trends and patterns in banking data to provide actionable insights.

  • Analyze marketing campaign performance and provide recommendations for optimization.

  • Segment customer data to identify target audiences for marketing initiatives.

  • Develop and implement customer lifetime value (CLTV) models.

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