Market Research Specialist

2 days ago

Bengaluru, Karnataka, India Buzzworks Full time
Company Overview:
Buzzworks is a leading staffing and recruiting company in India, specializing in HR, HCM, and HRMS related domains. We provide innovative workforce solutions to organizations across various industries such as Manufacturing, BFSI, Consumer, eCommerce, Telecom, and more. With our industry expertise and commitment to excellence, we help companies find the right talent and drive business success.
Role and Responsibilities:
  • Collaborate with senior leadership to develop and own the market research reports calendar to increase awareness and lead generation from relevant personas.
  • Take end-to-end responsibility for conceptualizing, planning, executing, tracking, refining, and reporting on industry-focused integrated market research reports.
  • Seamlessly execute integrated marketing campaigns around research reports across multiple platforms and channels to reach target personas at the right 'early consideration' timeframe.
  • Influence the content team to leverage market research reports to create high-value marketing offers that educate, enlighten, and entertain the industry-wise/cross-industry audience.
  • Work with the digital team to set up campaign materials around market research reports, such as hosting the report, landing pages, emails, social media posts, etc.
  • Contribute market feedback to improve the end-value of industry-relevant content, including website pages, blogs, thought leadership whitepapers, industry trends, etc.
  • Track and report relevant metrics that measure the effectiveness of the market research reports and analyze performance for insights and improvements.
Candidate Qualifications:
  • Proven experience in conceptualizing, planning, and executing market research reports for B2B companies, preferably in HR, HCM, HRMS related domains.
  • Experience in industries like Manufacturing, BFSI, Consumer, eCommerce, Telecom, etc.
  • Strong project and stakeholder management skills.
  • Detail-oriented, organized, self-driven, and capable of handling multiple projects.
  • Excellent written and verbal communication and presentation skills.
  • Proficient in Google Analytics, Survey Monkey, PowerPoint, Excel, and Word.
  • Familiar with statistical and analysis tools.
  • Keen interest in reading and well-versed with current affairs, industry trends, and understanding of business and market conditions.

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