Content Manager

About Bark

Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.

Our cutting-edge technology and customer-first approach ensure people can access the best professionals for any job, while our 230+ strong team is dedicated to delivering an outstanding experience every step of the way. In 2024, we were proud to be recognised in the Sunday Times Best Places to Work.

As a scale-up backed by leading private equity firm EMK Capital, Bark offers the energy and agility of a start-up combined with the stability and resources of an established business. Joining Bark means being part of a high-growth journey with plenty of opportunity to learn, contribute, and make a real impact.

About the Role

We're looking for a driven and creative Content Manager to join our in-house content and creative team. This is an exciting opportunity to play a key role in one of Bark's most significant international projects: transforming our marketing across channels, specifically into Paid Social.

Content will be a big part of this transformation, and we need someone who's passionate about delivering high-quality, conversion-optimised marketing landing page content. You will play a key role in maintaining and enhancing our online content, researching and planning future article content, and building out new content into a content management system. If you're detail-oriented, organised, and comfortable working in a fast-paced, collaborative environment, we'd love to hear from you.

Responsibilities

• Head up cross-channel content strategies focused on growth through organic traffic and customer retention, with a particular focus on website content development.
• Closely collaborate with the SEO team's strategy to drive visitors to , with a primary focus on written content and an eye to expanding into formats including video, webinar, and others.
• Oversee and work towards an ambitious long-term content strategy that repositions Bark as a trusted global resource for information across all formats.
• Manage large-scale article production from Content Executives and other freelancers, ensuring quality and consistency across topics.
• Set benchmarks and measure results to inform future content plans and gauge business value.
• Occasionally writing yourself, particularly in-depth, location-specific articles about services in Australia, the US, and the UK (e.g. cleaning, counselling, tutoring, event entertainment).
• Ensuring content on the website is consistently up to date and managing changes.
• Mentor Content Executives in areas such as content strategy and copywriting development, and providing feedback on output.
• Monitor and maintain a consistent editorial style across the content team, including tone, formatting, content inclusions, and SEO best practise.
• Commission and collaborate with external content agencies and freelance writers, creating detailed briefs and putting work through QA.
• Balance AI-generated content with human-written content to meet high production goals.
• Serve as the point of contact for content queries from international teams, e.g. France and Germany.
• Other responsibilities might include things like conducting interviews with professionals (e.g., gym owners, cleaning business owners) to add expertise to articles.

Required Skills and Experience

• Have outstanding written and verbal communication skills in English, with attention to detail, the ability to write confidently and accurately, and the ability to provide helpful feedback to other writers.
• Know what makes a piece of content good, not just the use of keywords and the correct tone of voice, but also how to enrich articles for topical authority and engagement.
• Be confident in creating and executing content strategies in a fast-changing business across a wide variety of industries.
• Have an excellent working knowledge of SEO and the challenges/opportunities faced by businesses in the face of smart search engine answers.
• Have excellent working knowledge of the use of LLMs in content creation, with an understanding of the pros/cons of AI use and the ability to balance high production levels with quality.

Perks and Benefits

• 25 days of paid holiday, with extra days added at 3 and 5 years of service.
• Hybrid remote working, plus up to 20 days each year to work from anywhere in the world.
• An annual Learning & Development budget to spend on courses, training, or other resources that support your professional development.
• Access to Oliva, a leading mental health and wellbeing platform, offering personalised support when you need it.
• Insurances - Family Floater Mediclaim, Employee Personal Accident and Employee Term Life
• Enhanced membership for all employees with access to mental health courses and fitness classes

Interview Process

• Screening Call with Talent Partner (30 mins)
• 1st Stage - Hiring Manager Stage (45 mins)
• 2nd Stage - Technical Task (60 mins)
• 3rd Stage - Values interview (30 mins)

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.