
Lead Salesforce Marketing Cloud Implementation
1 week ago
Roles and Responsibilities :
- Should implement SFMC for global customers
- Should operate as Technical Lead for all development and implementation projects across SFMC
- Develop and execute marketing strategies using Salesforce Marketing Cloud (SFMC) to drive customer engagement and conversion.
- Design, build, and maintain automated email campaigns, SMS/text message campaigns, and mobile app push notifications to nurture leads through the sales funnel.
- Collaborate with cross-functional teams to integrate SFMC data into CRM systems for seamless customer journey management.
- Analyze campaign performance metrics to optimize future marketing initiatives.
Job Requirements :
- 12-18 years of experience in IT services & consulting industry with expertise in SFMC development / implementation.
- Strong understanding of Journey Builder, Mobile Studio, Automation Studio features within SFMC.
- Proven track record of developing successful marketing automation strategies that drive business results.
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