Junior SEO Specialist

About G2 - The Company
When you join G2, you're joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK

About G2 - Our People
At G2, we have big goals, but we stay grounded in our PEAK (
P
erformance +
E
ntrepreneurship +
A
uthenticity +
K
indness) values. You'll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other's successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role
As a key member of G2's SEO team, you'll support initiatives that drives organic traffic. Working closely with SEO Specialists and Managers, you'll gain hands‑on experience across a full spectrum of SEO activities—ranging from keyword research to technical optimization. This role requires solid technical understanding of how search engines crawl, index, render, and rank pages, complemented by strong project management and communication skills

You'll have the opportunity to develop professionally, navigate a high-traffic website with a large page inventory, and collaborate with a multidisciplinary team including technical SEOs, content marketers, and link builders.

In this role you will:-

• Maintain weekly SEO reporting and monthly keyword tracking, and support standard team processes
• Assist in brainstorming and executing high-impact "big bet" SEO projects for the domain
• Contribute to keyword strategy and optimization of G2 blog content
• Support A/B SEO testing efforts, more specifically planning, implementation, and performance measurement
• Collaborate cross-functionally with content, link-building, and product teams to identify growth opportunities
• Contribute to LLM optimization and testing across the G2 domain

Minimum Qualifications

• 1–3 years of hands-on SEO experience with measurable results
• Proficiency in keyword research, mapping, and competitive SEO analysis
• Demonstrated ability to analyze SEO data and generate reports in Excel or Google Sheets
• Experience communicating SEO insights and performance to stakeholders
• Technical SEO skills including auditing, crawl and index understanding, and schema markup implementation
• Familiarity with on‑page optimization and traffic analytics tools

Preferred Experience

• Excellent project‑management and time‑management abilities
• Comfort with extracting data and insights from a wide range of analytics platforms
• Basic understanding of HTML, CSS, and JavaScript

Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

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How We Use AI Technology In Our Hiring Process
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