Content & Workflow Manager

19 hours ago

Bengaluru, Karnataka, India Trendy Traders Academy Full time ₹ 9,00,000 - ₹ 12,00,000 per year

 
We're Hiring: Content & Workflow Manager (Bangalore, Onsite)

About Us

Trendy Traders Academy is one of India's fastest-growing trading education platforms. Through our app, we're building a powerful ecosystem combining courses, live mentorship, community, and advanced tools for aspiring traders. We are scaling aggressively and looking for a 
Content & Workflow Manager
 to own our communication strategy and ensure our leads and customers are nurtured to conversion.

Role Overview:

As a Content & Workflow Manager, you will plan, create, and execute communication across 
emails, push notifications, WhatsApp campaigns, and in-app messaging
.

Your mission: 
nurture leads, engage users, and drive conversions
through structured workflows and campaigns.

Key Responsibilities:

Design and implement lead nurturing workflows (Day 0 → Day 30 journeys).

Write engaging content for bulk emails, push notifications, and WhatsApp campaigns.

Segment users based on behavior (free course joiners, active learners, dormant users, buyers).

Own the campaign calendar — daily, weekly, monthly communication.

Work closely with closers, marketing, and operations to align messaging with business goals.

Track performance (open rates, CTR, conversions) and optimize campaigns.

Repurpose content from testimonials, webinars, and courses into bite-sized formats.

Experiment with new engagement formats (polls, quizzes, gamification).

Key Requirements:

Minimum 2 years of experience in digital marketing, content strategy, or lead nurturing (EdTech/FinTech a plus).

Strong copywriting skills — short, persuasive, and clear communication.

Hands-on with email marketing tools, push notifications, or WhatsApp API.

Data-driven mindset with ability to analyze and iterate.

Highly organised, proactive, and growth-oriented.

What We Offer:

Salary as per industry standards.

Fast-paced startup environment with direct impact on growth.

Opportunity to build and lead scalable communication funnels.

Growth into a leadership role as we expand.

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