Performance Marketing Executive

2 days ago

Pune, Maharashtra, India Realatte Full time US$ 90,000 - US$ 1,20,000 per year

Job Title: Paid Media Executive

We are seeking a results-driven Paid Media Executive to develop and execute data-informed marketing strategies. The ideal candidate will manage all paid digital marketing campaigns, optimize performance across platforms, and drive measurable results in customer acquisition, retention, and engagement.

Key Responsibilities:

  • Strategy & Planning:
  • Develop and execute performance marketing strategies across channels (Google Ads, Meta, LinkedIn, etc.).
  • Plan campaigns with clear ROI and performance goals aligned with business objectives.
  • Campaign Management:
  • Manage end-to-end paid marketing campaigns, including budgeting, targeting, and creative execution.
  • Conduct A/B testing to optimize ad creatives, audience segmentation, and bidding strategies.
  • Analytics & Optimization:
  • Monitor campaign performance using analytics tools (Google Analytics, SEMrush, etc.).
  • Regularly analyze and report on KPIs like CTR, CPA, ROAS, and conversion rates.
  • Identify trends and insights to optimize performance and budget allocation.
  • Collaboration & Coordination:
  • Work closely with content and design teams to develop high-performing creatives.
  • Collaborate with product and sales teams to align marketing efforts with the sales funnel.
  • Market Research:
  • Stay updated on industry trends, competitor strategies, and platform updates.
  • Leverage insights to implement innovative campaign strategies.

Requirements:

  • Education: Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • Experience: 1–3 years of experience in performance marketing or related roles.
  • Proficiency in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics platforms.
  • Strong understanding of digital marketing metrics and data analysis.
  • Proven ability to manage budgets and deliver measurable results.
  • Excellent communication and project management skills.

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