Performance Marketing Executive

3 days ago

Pune, Maharashtra, India Underrated Club Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are looking for a
Performance Marketing Executive
to drive our paid marketing efforts across
Google Ads, Meta Ads, and Marketplace Ads
. If you are data-driven, ROI-focused, and passionate about scaling brands through performance marketing, this role is for you

Key Responsibilities:

  • Plan & Execute Campaigns:
    Manage and optimize paid campaigns across
    Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook & Instagram), and Marketplace Ads (Amazon, Myntra, etc.)
    .
  • Performance Optimization:
    Continuously test and improve ad creatives, audience targeting, and bidding strategies to maximize conversions and ROAS.
  • Analytics & Reporting:
    Monitor key performance metrics, analyze data, and generate insights to refine campaign strategies.
  • Budget Management:
    Allocate and optimize ad spend efficiently across channels for maximum impact.
  • Conversion Rate Optimization (CRO):
    Implement A/B testing, landing page optimizations, and audience segmentation to drive better results.
  • Collaboration:
    Work closely with the creative, content, and product teams to ensure ad campaigns align with URC's brand vision and marketing objectives.
  • Market Expansion:
    Develop strategies to scale URC's reach in
    India,
    leveraging insights from local consumer behaviour and trends.

Requirements:

  • 3-5 years of experience in
    performance marketing, digital advertising, or paid media buying
    .
  • Hands-on expertise in
    Google Ads, Meta Ads, and Marketplace Ads
    with a proven track record of driving e-commerce sales.
  • Strong analytical skills and proficiency in
    Google Analytics, Facebook Ads Manager, and other ad tracking tools
    .
  • Experience with
    Shopify, landing page builders, and marketing automation tools
    is a plus.
  • Prior experience in
    fashion, streetwear, or e-commerce brands
    is highly preferred.
  • Experience in
    scaling brands across international markets like Dubai
    is an added advantage.

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