
Process Manager
2 weeks ago
We are seeking a dynamic and detail-oriented Digital Marketing & Campaign Operations Specialist to join our team, supporting a leading FinTech client. This is a client-facing role that involves close collaboration with cross-functional stakeholders across geographies, including marketing, legal, compliance, and technology teams.
The ideal candidate will bring deep expertise in digital campaign management, issue resolution (RCA), process innovation, and a strong understanding of global data privacy regulations including GDPR, CCPA, and CAN-SPAM. You will play a pivotal role in ensuring all marketing initiatives are executed efficiently, compliantly, and in alignment with business goals.
Key Responsibilities
Client & Stakeholder Management
- Serve as the primary point of contact for the FinTech client for campaign operations.
- Collaborate with stakeholders across regions including marketing, legal, product, analytics, and external agencies.
- Translate client requirements into actionable campaign plans and ensure timely execution.
Compliance & Data Privacy
- Ensure all digital marketing initiatives are compliant with GDPR, CCPA, CAN-SPAM, and other global privacy regulations.
- Implement and maintain consent management processes and unsubscribe mechanisms across channels.
- Partner with legal and data privacy teams to keep compliance documentation and audit trails current.
Issue Management & RCA
- Identify, document, and resolve campaign execution issues through structured Root Cause Analysis (RCA).
- Establish corrective and preventive actions to improve future campaign performance and reliability.
Innovation & Continuous Improvement
- Drive operational efficiency by identifying and implementing process improvements in campaign management.
- Evaluate and onboard tools or automation solutions to streamline workflows and reduce manual effort.
- Share marketing operations best practices across teams and support knowledge-sharing initiatives.
Technical and Functional Skills:
- 6+ years of experience in digital marketing with exposure to process excellence.
- Strong understanding of CAN-SPAM, GDPR, and global marketing compliance standards.
- Experience with marketing automation tools and CRM platforms.
- Analytical mindset with proficiency in tools like Google Analytics, Tableau, or Power BI.
- Excellent communication, stakeholder management, and project leadership skills.
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