Area Sales Manager

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YOUR MISSION:
Position Summary:
Managing and growing the MBO Trade, SIS and Bi-brand business of PUMA in TN and managing export business of Sri-Lanka & Bangladesh

• Should be able to manage different channels which includes Key Account/group Account, Bi-brands, Mainline Distribution and Team sports Business.
• Ensuring all Bi-brand, SIS and distribution productivity by driving franchisee and Distributor profitability.
• Business Development and expansion by opening new Bi-brand stores, SIS and MBO market penetration.
• Bringing onboard strong and reliable channel partners and Dealers of the territory to scale up Puma business.
• Closely working with Merchandising, Product, Training, VM, Marketing, and Warehouse team to ensure partner needs are met.
• Partners profitability- Review and Drive

Key Objectives:

• Deliver targeted sales nos. and GP from SIS & Bi-brand stores by driving desired Puma Retail standards.
• Business Development of new PUMA SIS & Bi-brand stores in planned markets.
• Developing and consolidating the distributors and dealer network for growing the multi brand outlet business for PUMA in the region.
• Scaling up the Net 2 Business for Export countries with timely billing out Pre-orders against the LC or TT payments.
• Tracking competition to keep abreast of new developments in the market and providing regular feedback to the product team to ensure constant improvement in the product offering.
• Identifying and reporting market needs, competitor activities and best practices to the management.
• Ensuring timely payments from SIS Retailers & distributors and maintaining financial health of the business for the region.
• Leading a team of TL & Sales associates and formulating territory sales plans in line with business objectives and growth targets.
• Steering margin negotiations with distributors, Franchisee and MBO retailers to ensure profitability.
• Responsible for evaluation and optimization of up scaling space allocation in existing locations as well as grabbing opportunities in new locations on premium doors.
• Ambition is to grow this business Y-o-Y, the current business is also spread across vast territory and is complex to manage, this role will impact market share, top line and bottom line, brand penetration , accounts receivable, sales operations

KPIs and qualitative measures:

• Net 2 Sales
• Gross Margin
• DSO (Days of Sales outstanding less than 75 days)
• Brand Desirability, SIS & Bi-brand Store Hygiene, Sales Operations
• Up scaling Existing Space allocation
• New locations on premium Doors.
• New business avenues in Sri-Lanka and Bangladesh

Organizational Relationships:

• Internal: Supply chain and Logistics, Merchandising, Projects and VM
• External: Distributors ( Mainline/ Teamsports / School Shoes), Export Customer ( Buying / Retail Operations & Finance) and Sales Doors partners (MBOs / SIS / Bi-brands)

YOUR TALENT:
Qualifications and Functional Competencies:

• 7-8 yrs with relevant experience and Knowing Tamil will be an additional advantage
• Excellent communication skills.
• Proven track record of meeting sales target

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.