Search Engine Optimization Analyst

1 day ago

Tiruvallur, Tamil Nadu, India BTC Routes Full time ₹ 4,00,000 - ₹ 7,50,000 per year

Company Description

BTC Routes, a division of BURJ Tech Consultancy (OPC) Pvt Ltd, is a leading technology organization with a dual mission: developing future tech talent and providing enterprises with tailored workforce solutions. By partnering with educational institutions, BTC Routes offers specialized internship programs and project-based learning opportunities, equipping students with real-world expertise in areas such as AI, Cloud, and Data Analytics. The organization also excels in Digital Talent Management and IT Staffing, connecting companies with specialized IT professionals for contract, permanent, or project-based roles across high-demand domains. BTC Routes is committed to bridging the gap between education and industry, empowering both students and companies to achieve their goals in the evolving digital landscape.

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Analyst, based in Tiruvallur. The SEO Analyst will be responsible for implementing on-page and off-page SEO strategies, performing keyword research, analyzing website performance through web analytics tools, and utilizing link-building techniques to improve search engine rankings. The role also involves collaborating with marketing teams to align SEO efforts with overall marketing strategies and continuously identifying opportunities to enhance visibility and drive organic traffic to the company's digital assets.

Qualifications

  • Proficiency in On-Page SEO techniques and Keyword Research
  • Experience in Link Building and Web Analytics
  • Understanding of marketing principles and their application to SEO strategies
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, and other related platforms
  • Excellent problem-solving, collaboration, and communication skills
  • Ability to stay updated with the latest SEO trends and search engine algorithm updates
  • Experience in digital marketing or related fields is a plus
  • Bachelor's degree in Marketing, IT, Communications, or a related field is preferred.

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