Assistant Brand Manager Marketing

3 days ago

Gurgaon, Haryana, India McNROE Consumer Products Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

McNROE Consumer Products Pvt Ltd is one of the fastest-growing FMCG companies with a Compound Annual Growth Rate (CAGR) of approximately 60%. The company is home to renowned brands such as WILD STONE, Secret Temptation, and Heaven's Garden. McNROE's diverse range of personal care products includes deodorants, perfumes, talcum powders, wet wipes, and soaps.

Experience Minimum
–

3-5 Years

Industry Preference
–

FMCG / Beauty & Personal Care /Internet

Roles and Responsibilities:

·      Annual brand planning & strategy development

·      Budgeting & budgetary control

·      Maintaining a high Brand Recall index & aiming for achieving the market share in the targeted category

·      Designing & implementing advertising campaigns & promotional activities

·      Effective media evaluation & planning to attain maximum ROI

·      Responsible for the development & implementation of all ATL/BTL /Digital communication and point of sale strategy including close coordination with trade marketing.

·      Co-manage brand's top line along-with the GM-Marketing

·      Co-ordinate with the sales department to implement and monitor marketing initiatives for the brand

·      Build future growth segment by identifying new product segments and new target groups

·      Work closely with the NPD teams to drive new product launches

Personal Profile:

Qualification:

·      MBA, preferably from a reputed Institute

Experience:

·      Proven track record as Asst brand Manager or Brand Manager

· years' experience in handling major brands at a national level in FMCG only

·      Should be working as an Assistant Brand Manager for last at least 1-2 yrs.

·      Understanding of Sales, exposure to research, TV campaigns (big ticket) and understanding of working with NPD, packaging etc

Competencies:

·      Besides, being a Leader, should have the ability to engage, impact and influence People - Teams / Stakeholders (internal / external),

·      Experience in developing the product portfolio through different channel mix including promotion schemes and advertisement campaign

·      An excellent Communicator and Negotiator

·      Tech Savvy & Analytical: Effectively leverages emerging technologies and analytics in planning, execution and decision making Values Orientated

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