Assistant Brand Manager
4 days ago
Role & Responsibilities
Functional Expertise
Conceptualize marketing campaigns, engagement plan, and GTMs for products/features
Scope out and execute brand partnerships - KOLs, B2B collaborations etc.
Manage internal stakeholders to align key business priorities and resource bandwidth with the creative director
Problem Solving:
Support growth and performance marketing to deliver monthly business numbers
Participate in brainstorming sessions to share innovative ideas, clearly and effectively to all team members
Interaction:
Take the lead on crafting the brand narrative and ensuring that it is communicated across different teams
Cross-functional collaboration for successful implementations and leading marketing initiatives
Preferred candidate profile
- A keen eye for aesthetics and details, excellent in translating business requirements to creative brief
- Proficiency in Office Suite (Excel, PPT, Word) and marketing operation tools (such as
- Clevertap, Metabase, JIRA, Figma, etc.
- Excellent Communication and problem-solving aptitude.
- Ability to work methodically and meet deadlines while working on team projects.
- Well acquainted with Gen-AI tools (ChatGPT, Gemini, etc.) and prompt writing
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