Meta ads Specialist

2 days ago

Noida Sector Noida Uttar Pradesh, India b3d9e686-cd12-48d2-ab20-c70848c83e0c Full time ₹ 3,60,000 - ₹ 7,20,000 per year

Job Summary:

We are urgently hiring an experienced Digital Marketing & Meta Ads Specialist with strong Business Analytics expertise to manage and optimize paid campaigns for our Ed-Tech brand. The ideal candidate must have hands-on experience in Meta Ads, reporting, tracking KPIs, and generating high-quality leads at optimal cost.

Key Responsibilities:

  • Plan, execute, and manage Meta Ads (Facebook & Instagram) campaigns.
  • Create custom audiences (city-wise, education-wise, interest-wise, behavior-based).
  • Monitor key ad metrics including CPC, CPL/CPConv, CTR, ROAS, Lead Quality, etc.
  • Prepare detailed Excel-based campaign reports including ad spend, leads, CPC, CPConv, and ROI.
  • Design and edit images & short videos for campaigns using Canva, Photoshop, Premiere Pro, etc.
  • Analyze campaign insights using Meta Business Suite, Ads Manager, and Google Analytics.
  • Optimize campaigns daily to ensure maximum leads at minimum cost.
  • Conduct A/B testing for creatives, audiences, and ad placements.
  • Collaborate with the content and sales team to improve lead quality.

Requirements:

  • Deep knowledge of Digital Marketing, Meta Ads, and Performance Marketing.
  • Strong Business Analytics and reporting skills.
  • Advanced Excel skills (Pivot Tables, Dashboards, VLOOKUP/XLOOKUP, Advanced Formulas).
  • Proven work experience in Ed-Tech / Education sector is a must.
  • Ability to create high-converting creatives (images & short ad videos).
  • Must submit past campaign performance reports showing:
  • Total ad spend
  • Number of leads generated
  • CPC, CPL/CPConversion
  • Screenshot/report evidence of past work
  • Strong analytical ability to interpret data and identify trends.
  • Ability to work under pressure and achieve performance targets.

Job Types: Full-time, Permanent

Pay: ₹30, ₹60,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Commuter assistance
  • Flexible schedule
  • Health insurance
  • Leave encashment
  • Life insurance
  • Paid sick time

Work Location: In person

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