Search Engine Optimization

Job Description

• Develop and execute SEO strategies covering Technical SEO, On-Page SEO, and Off-Page SEO to enhance organic traffic and rankings.
• Conduct comprehensive technical audits, resolving crawlability, indexation, Core Web Vitals, and structured data issues.
• Optimize website architecture, internal linking, , XML sitemaps, hreflang, and canonicalization.
• Implement App Store Optimization (ASO) for mobile apps and YouTube SEO for video content discoverability.
• Implement AEO (Answer Engine Optimization) strategies to enhance visibility in zero-click results, voice assistants, and AI-powered search engines.

Plan and execute GEO SEO strategies to improve local and regional visibility, including Google Business Profile optimization and geo-targeted content creation.

• Leverage AI-driven SEO techniques, using generative AI tools to enhance content relevance and ranking.
• Perform keyword research, competitor analysis, and content gap analysis to drive content strategy.
• Improve meta tags, headings, schema markup, image SEO, and URL structures for on-page optimization.
• Manage ethical link-building strategies, guest posting, PR outreach, and backlink analysis to strengthen domain authority.
• Analyze SEO performance using Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Monitor Google algorithm updates and apply the latest SEO best practices.

Skills Required

• Should have a good understanding & working knowledge of Google Schema Tags, Google rich snippets, Optimization for Featured Snippets, Voice Search Optimization, Etc.,
• Should have a good understanding of Technical SEO, Video SEO, App Store Optimization, YouTube Marketing, & Everything Latest in the market.
• Should have expertise in AEO (Answer Engine Optimization) to optimize for voice search, AI snippets, and zero-click search results.
• Should possess strong GEO SEO knowledge to drive hyperlocal traffic, create location-specific landing pages, and manage local SEO audits.
• Should have a deeper understanding of GA4, Search Console, Google My Business, Google Tag Manager, Google Trends, Ahref, SEM Rush, SEO MOZ, Firebase Analytics, Appsflyer or any other tool (for ASO), and YouTube Studio (for YouTube SEO).
• Should have Very strong knowledge in Generating Qualified Leads both for B2B & B2C Target group.
• Should have working experience in doing SEO for both Product Based and Service Based websites and achieved good ranking and leads.
• Have good knowledge of CMS platforms like WordPress, webflow, Weebly, Shopify, Magento, etc & deeper understanding of tools like Elementor, Yoast SEO etc.
• Should have done A/B testing with the content & SEO strategies, especially with landing pages, content formats (Text, video, image) and target groups.
• Should have a good understanding of conducting and utilizing webinars, podcasts content for organic growth.
• Expertise in Core Web Vitals, page speed optimization, mobile-first indexing, and structured data implementation.
• Strong knowledge of website crawling, indexation, JavaScript SEO, and log file analysis.
• Experience with server-side SEO, CDN optimization, and cloud-based hosting solutions.
• Deep understanding of keyword research, content optimization, metadata, and internal linking.
• Hands-on experience in content gap analysis, URL optimization, and AI-powered content strategies.
• Strong background in high-quality link-building strategies, outreach, and PR-driven SEO.
• Expertise in backlink audits, disavow management, and competitive backlink analysis.
• Knowledge of brand mentions, social signals, and influencer collaborations to boost authority.
• Basic knowledge of HTML, CSS, JavaScript for SEO optimization.

About Company: Borderless Access is an award-winning insights solutions company with digital-first products and solutions for agile research. Driven by technology and consumer analytics, we are a market research company that provides access to the experiences and life moments of consumers.