Search Engine Optimization

1 week ago

Bengaluru, Karnataka, India Turno Full time

SEO-Lead

Turno (Brand of Blubble Pvt Ltd) is an Electric Vehicle company that helps operators of commercial vehicles to switch to EVs. Turno does this by providing a wide selection of vehicles from partner OEMs, affordable financing, and battery value guarantees to ensure the highest return on value for EV owners. Turnos mission is to transition gasoline miles to electric miles in India. Turno is founded by Hemanth Aluru and Sudhindra Reddy Pidapa – experienced entrepreneurs in the mobility industry with a strong track record of value creation. Recently, they led Zoomcar, India's largest personal mobility platform.

Commercial Vehicles contribute 80-90% of fuel burnt today - those are the miles we want to replace with EV miles. And even though commercial EVs exist, adoption has been slow.

Job Summary:

Responsibilities:

We are looking for an experienced SEO person to join our growing team and provide high-quality search engine optimization solutions. This position will work directly with our operations, and growth marketing teams to improve the search engine optimization and overall performance of the website.

  • Develop, execute and deliver SEO strategies that support website roadmap for improvements in content, on-page, technical, crawlability, and UX.
  • Help drive content marketing strategy to increase rankings, visibility and natural search results for existing and new pages.
  • Help drive youtube SEO for Turno social visibility and marry it into content SEO.
  • Establish a test-and-learn environment across all core pages of the website to drive better on-page conversion.
  • Conduct keyword research, ranking analysis, and monitoring competitor sites to inform strategy.
  • Perform continuous auditing, and identify and recommend areas for improvement within site structure, page templates, and redirects.
  • Develop SEO-centered ways to acquire backlinks.
  • Introduce and create SEO A/B testing to understand the effectiveness of optimization and quantify results.
  • Serve as subject matter expert for all things SEO, educate and inform throughout the organization.

The Ideal Candidate:

  • 5/6+ years of experience in Search Engine Optimization (SEO), ideally in a product company or in an SEO Agency.
  • Managed 0-1 growth of websites and SEO projects.
  • Deep understanding of technical aspects of content discovery, crawling, rendering, and ranking.
  • Good understanding of youtube SEO.
  • An understanding of HTML, CSS, and JavaScript as they relate to SEO best practices.
  • Self-starter who can develop, lead, prioritize and execute SEO strategies.
  • Solid understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem.
  • Deep understanding and experience with Google Search Console and Google Analytics.

Bonus Points:

  • Familiarity with tools such as Screaming Frog, SEMRush, Botify/DeepCrawl, OnCrawl, SERPmetrics, etc. Experience with SEO A/B testing Scrum or other agile experience.
  • Understand the nuances of AI tools which help in making SEO better.

Skills:

  • Someone who has worked in an SEO agency or in a product company as an in-house SEO, where he/she was responsible for planning and implementing the SEO strategy for NEW websites.
  • Someone who mastered the art of SEO research.
  • Expert in SEO Analytics.

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