Google Ads Specialist

1 week ago

Cochin, Kerala, India Level Up HR Solutions Full time

Qualifications and Skills

  • Minimum of 2 year experience in managing and optimizing Google Ads campaigns, showcasing proven results.
  • Expertise in PPC Advertising to drive targeted traffic and maximize return on investment.
  • Strong proficiency in Ad Copywriting to create compelling and effective ads.
  • Adept at Campaign Optimization to continually improve ad performance and achieve client goals.
  • Ability to implement and analyze Conversion Tracking for accurate measurement of ad success.
  • Proficiency in using Google Analytics to gather insights and drive strategic decisions.
  • Experience in A/B Testing strategies to determine the most effective campaign variations.
  • Skillful in Budget Management ensuring effective allocation of resources for maximum impact.
  • Keyword Research (Mandatory skill) for identifying and selecting the best keywords to enhance ad visibility.

Roles and Responsibilities

  • Develop, execute, and monitor Google Ads campaigns across various search and display networks.
  • Conduct thorough keyword research to guide campaign strategy and ad copy decisions.
  • Create engaging ad copy and effective landing pages to drive conversions.
  • Optimize campaign performance through ongoing analysis and adjustments.
  • Utilize Google Analytics and other tools to track and report on campaign success.
  • Perform A/B Testing to refine ad designs and improve engagement.
  • Manage campaign budgets, ensuring effective and efficient use of resources.
  • Collaborate with cross-functional teams to align advertising strategies with broader marketing objectives.

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