Digital Ads Specialist
4 days ago
Location:
Kochi, Kerala, India
Experience:
3–6 years
Employment Type:
Full-time
We're looking for a
results-driven Digital Ads Specialist
who can manage end-to-end ad campaigns across
Google, Meta (Facebook/Instagram), YouTube, TikTok
platforms for our U.S.-based clients, mainly in the healthcare space.
What You'll Do:
- Plan, execute, and optimize paid campaigns across Google Ads and Meta platforms.
 - Manage ad budgets effectively to generate quality leads with a strong ROI.
 - Implement conversion tracking, call tracking, and retargeting strategies.
 - Analyze campaign performance using tools like Google Analytics, Looker Studio, and Meta Business Suite to derive actionable insights.
 - Set up UTM parameters and deep links to ensure accurate attribution and reporting.
 - Work closely with the content and design team to guide ad creatives.
 - Coordinate with operations and sales teams for lead nurturing and feedback.
 - Maintain ad performance dashboards and share weekly/monthly reports.
 - Stay updated with algorithm changes and industry best practices.
 
What We're Looking For:
- 3–6 years of proven experience in running and managing ad campaigns on
Google Ads (Search, Performance Max)
and
Meta Ads (Leads, Engagement, Retargeting)
. - Strong understanding of
conversion tracking, GCLID, pixels, and lead attribution. - Hands-on experience with
Google Analytics 4, Tag Manager, Meta Events Manager. - Proficiency with reporting tools like
Looker Studio, Google Sheets,
and CRM platforms. - Strong analytical skills – ability to translate data into clear strategy.
 - Strong English communication skills (spoken and written).
 - Ability to work independently, manage time effectively, and take ownership.
 - Prior experience with
healthcare or service-based businesses
is a plus. 
Tools We Use:
- Google Ads, Meta Business Suite, Google Analytics 4 (GA4), Tag Manager
 Looker Studio, Google Sheets, Semrush, HubSpot, Mailchimp, , Canva
CTC Range: 6 to 8 LPA depending on experience, skill set, and attributes
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