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Manager- Content and Marketing

2 weeks ago

Gurgaon, Haryana, India Burson Full time ₹ 8,00,000 - ₹ 12,00,000 per year
Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit and follow us on LinkedIn and Instagram.

More about the role:

Burson India team is looking for a Marketing Manager- Content Writer for our Gurugram office. As a Marketing Manager the person responsible for driving content creation, brand communications, and marketing initiatives aligned with the firm's business goals.

What you'll do:

  • Create content like leadership notes, contributory articles, newsletters, blogs, brochures and thought leadership pieces.
  • Implementing the Marketing Calendar (Events, Awards, Publications, Speaking Opportunities, Sponsorships, Partnerships etc.

Works with the Head

  • Marketing Communications to manage the awards programme for the organization.
  • Mapping all industry awards, working with teams nationally to identify award winning client work, collaborating with teams to write and submit award entries.
  • Stay abreast of industry trends and takes an active interest in the client's business to pre-empt issues and provide strategic counsel to clients.
  • Drive content strategy & planning
  • Execute marketing plans and programs, both short and long term in line with the firms Business Strategy, in consultation with the Head – Marketing Communications.
  • Creation and publication of all marketing material in line with company messaging and marketing plans.
  • Works with designer, overseeing copywriting, design, layout, and production of marketing materials.
  • Overall responsibility for brand management and corporate identity
  • Working in collaboration with Burson Digital Marketing expert for online campaigns
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Timely Decision Making

  • The ability to identify a problem and find solutions. Makes decisions in a timely manner, using available information and under tight deadlines.
  • Research, analyse and monitor communications industry trends so that marketing opportunities may be capitalized, and the effect of competitive activity may be minimized.

Focus

  • The individual must possess:
  • Exceptional written and verbal communication
  • Excellent research & analytical skills- qualitative and quantitative
  • The individual must be abreast with the latest public relations and social media industry trends
  • Having the finger on the pulse of the evolving client need for a public relation firm
  • The ability to work with multiple stakeholders and manage deadlines while multi-tasking

Experience that contributes to success:

  • A Postgraduate in Business Administration or equivalent
  • 4 – 6 years of relevant experience in content writing.
  • Must be informed and active follower of latest industry trends.
  • Excellent written, oral communication and presentation skills.
You belong at Burson:

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.