Sr Sales Officer

3 days ago

Jaipur, Rajasthan, India Pepsico Full time ₹ 5,00,000 - ₹ 10,00,000 per year

Main Purpose

  • To strive to enhance market share of FLI range, penetration and visibility in a given territory and resolve matters with the Distributors, RSA and Accounts

Accountabilities

  1. Distributor Management:

  2. Sourcing and Appointment of Distributors as and when required

  3. Motivating and Coaching the Distributor Team and handholding where required
  4. Handling distributor issues with regard to claims and ROI
  5. Taking care of route operations, market scheming and breakages at the Godown

  6. Manage stock levels to ensure continuous availability and regular rotation

  7. Driving Volume and Growth in the given Territory:

  8. Managing Primary and Secondary sales

  9. Operation of trade schemes within the allotted budget
  10. Ensure appropriate distribution across the territory as per norms
  11. Identify and target new accounts
  12. Effectively communicating the strategies through gate meetings
  13. Proposing for discount to the Accounts as necessary.
  14. Driving of Marketing and Growth initiatives
  15. Ensure hygiene conditions met by all distributors/stockiest

  16. Correctness of claims by stockiest, Damaged stock, Overcharging by stockiest, Godown condition

  17. Merchandising and Promotion

  18. Manage stock levels to ensure continuous availability and regular rotation

  19. Fill and rotate all racks, displays
  20. Respond to dynamic changes to changing demand off take thru changes in servicing

norms, SKUs, signage etc., on a day to day week to week basis

  • Ensure execution quality (Sales Building Blocks)and imperatives in Territory viz.,

Coverage, Availability, Visibility, Purity of racks, Stocking Norms, Opportunity conversion

4. Channel Management

  • Awareness of various channels like grocery, eateries etc
  • Awareness of upcoming channel opportunities and how to tap them effectively
  • On boarding of particular channels to our existing channel-specific schemes
  • Channel market intelligence from the market gathered through team/ other sources into the

Regional management

5. Managing/ developing his team

  • Coaching of RAs
  • Being a communication channel between the company and the Distributor Salesmen i.e., RSA.

Allotting clear responsibilities to team members- assigning targets etc.

  • Train RSA to identify opportunities at retail outlets and to maximize opportunity conversion
  • Retention of RSAs

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