Digital Marketing Specialist

1 week ago

Hyderabad, Telangana, India Intellectt Inc Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location:
Gachibowli
,
Hyderabad (In-office)

Employment Type:
Full-time

Work Timings:
6:30 PM to 3:30 AM

As a Digital Marketing Specialist, you will take ownership of campaign strategy and demand-generation initiatives. Unlike an execution-focused role, you will design, manage, and optimise data-driven campaigns that build thought leadership and accelerate enterprise growth.

Core Responsibilities:

  • Own the end-to-end strategy and execution of multi-channel campaigns.
  • Manage B2B funnels for demand generation, nurturing, and conversion.
  • Create high-value content: case studies, white papers, research articles, blogs.
  • Lead SEO/SEM: keyword research, site audits, link-building, paid campaigns.
  • Develop ad strategies across LinkedIn, Meta, Google Ads and RedditAds
  • Build and optimise email campaigns, newsletters, and drip sequences.
  • Oversee quarterly content calendars aligned with brand strategy.
  • Implement marketing automation (HubSpot, Marketo, or Salesforce).
  • Conduct A/B testing for creatives, landing pages, and targeting.
  • Deliver campaign ROI reports with insights on CTR, CPL, CAC, MQL/SQL, and ROI.
  • Collaborate with sales and leadership to align with business objectives.
  • Mentor junior marketers (Interns) for campaign execution.
  • Track competitor activities and introduce new digital trends/tools.

Who You Are

  • 2-3 years of B2B digital marketing experience.
  • Proven expertise in LinkedIn Campaign Manager, Meta Business Suite, and Google Ads.
  • Strong knowledge of demand-gen strategies, ABM, and enterprise funnels.
  • Skilled in content strategy & thought leadership creation.
  • Proficient in analytics tools (Google Analytics, HubSpot, Salesforce).
  • Excellent project management and communication skills.
  • Bonus: Advanced SEO/SEM, automation workflows, influencer outreach.

What You'll Love Here

  • A strategic role shaping Intellectt's global brand presence.
  • Direct collaboration with senior leadership and enterprise clients.
  • Access to advanced digital tools and platforms.
  • Performance-based growth opportunities with global exposure.

Qualifications

  • Bachelor's degree or equivalent
  • Fluency in the Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
  • Experience with SEO and SEM Strong written, verbal and collaboration skills

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