Performance Marketing Specialist

4 days ago

Jayanagar Bengaluru Karnataka, India Modaka Technologies Full time ₹ 2,60,00,000 - ₹ 7,80,00,000 per year

Role Overview:

We're looking for a data-driven performance marketer with a passion for lead generation. You'll manage multi-channel paid campaigns, optimize funnels, and ensure a consistent flow of qualified leads for the sales team. You'll play a key role in driving Camweara's expansion among e-commerce brands worldwide.

Key Responsibilities:

  • Plan, execute, and optimize lead generation campaigns across Google Ads, Meta, and LinkedIn.
  • Build, test, and refine funnels and landing pages to maximize conversion rates.
  • Manage and track campaign performance — CPL, CTR, ROAS, and lead quality.
  • Collaborate with the content and design teams to create compelling ad creatives and copies.
  • Set up and manage pixel tracking, UTM parameters, and analytics dashboards.
  • Conduct A/B testing for ads, audiences, and landing pages to improve results.
  • Nurture leads through retargeting and remarketing campaigns.
  • Report weekly on performance metrics and recommend data-backed improvements.

Requirements:

  • 2–6 years of experience in performance marketing with a focus on B2B lead generation.
  • Proven track record of generating high-quality leads at scale through paid channels.
  • Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics/Tag Manager.
  • Deep understanding of marketing funnels, conversion tracking, and attribution models.
  • Experience using CRM and automation tools (e.g., HubSpot, Zoho, or similar).
  • Strong analytical and reporting skills — ability to make data-driven decisions.
  • Bonus: Experience marketing to e-commerce, fashion, or SaaS brands globally.

Why Join Camweara:

  • Be part of a fast-growing AI, AR startup transforming how brands engage customers.
  • Take full ownership of global lead generation strategy and execution.
  • Collaborate directly with the leadership and sales teams to impact growth.

About Camweara:

Camweara is redefining online shopping with AI-powered virtual try-on technology for jewelry, eyewear, and fashion brands. Our platform helps brands deliver realistic, real-time try-on experiences that boost engagement and conversions.

Job Type: Full-time

Pay: ₹26, ₹45,005.06 per month

Benefits:

  • Leave encashment
  • Life insurance
  • Paid sick time
  • Paid time off
  • Work from home

Application Question(s):

  • How many years of experience do you have in SaaS?
  • Please share links to products which you marketed.

Work Location: In person

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