Product Marketing Senior Executive

6 days ago

Ahmedabad, Gujarat, India Synergy Resource Solutions Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Greetings from
Synergy Resource Solutions
, a leading HR Consultancy firm & Career Guide for Professionals like you. We are hiring for one of our leading clients.

Client:
A Leading
D2C baby product brand
was founded in 2014 in Ahmedabad, Gujarat. Company is having annual turnover of around 200 Cr. & employee strength of 200+ employees & they are providing international safety standard certified bay products by their e-commerce website & online market platforms like Amazon, Flipkart & other leading online & offline platforms.

Job Title
– Product Marketing Senior Executive

Working days and timings
- 9.30 am to 6.30 pm (2nd & 4th Saturdays off)

Location
– Ahmedabad

Experience
: - 5-7years

Qualification -
Bachelor's/Master's degree in Business, Marketing, or related field.

Key Responsibilities:

Project Ownership:

  • Take ownership and ensure timely execution of projects by prioritizing based on business goals

Strategic Communication:

  • Coordinate all stakeholder communications – internal (design, product, sales, operations) and external (vendors, agencies, partners).
  • Act as a bridge between Product Development, Design, Packaging, and Marketing teams.

Product Marketing Management

  • Ideate and implement innovative marketing strategies for new and existing products.
  • Manage marketing content creation and ensure content alignment with brand identity.
  • Develop and manage product marketing collaterals including brochures, user manuals, and trade assets

Creative Asset Management

  • Manage and organize all product marketing assets:
  • Images & Photos
  • Videos
  • Creatives & Infographics
  • Print-ready files
  • Ensure brand consistency across all visual and written assets.

New Product Development

  • Collaborate in the development of new products across import, domestic, and special projects (e.g., Dolphin series).
  • Work closely with product teams on concept validation, feature alignment, and go-to-market readiness.

Design & Packaging Oversight

  • Manage design and packaging projects with a 'Maker & Checker' approach
  • Ensure all product and packaging design guidelines meet brand, compliance, and print production standards.

Process & Quality Control

  • Oversee the quality check process for all marketing guidelines, product printing, and packaging.
  • Continuously evaluate and improve internal processes for marketing execution and asset handling.
  • Data & Asset Organization
  • Maintain and update product marketing databases for:
  • Existing products
  • New launches
  • Organize and streamline all product marketing collaterals, stationery, and internal document repositories.

Offline Branding Projects :

  • Lead offline marketing and branding initiatives for trade shows, BTL activations, and point-of-sale visibility.

Feedback & Optimization:

  • Gather, manage, and incorporate product feedback into future marketing and development efforts.
  • Explore new methods to cross-sell and upsell across product categories through targeted communication.

Benefits for their employees: -

  • Mediclaim for employee along with spouse and child (upto 2)
  • Personal accidental Insurance of employee
  • No sandwich leave policy
  • flexible working hours
  • Performance Bonus to Best performers in every quarter
  • Paid Maternal & Paternal leaves
  • Yearly performance appraisal
  • All perks and Leaves are given from the day of joining , no restrictions during probation period
  • Fun employee engagement activities every month
  • CSR activities done on monthly basis
  • Employee Birthday and Work Anniversary Celebrations
  • Employee friendly culture to encourage good work life balance

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