Digital Marketing Executive

1 week ago

Ahmedabad, Gujarat, India beBeeLuxury Full time ₹ 90,00,000 - ₹ 1,20,00,000
Digital Marketing Strategist

We are seeking a seasoned digital marketing expert to lead our marketing efforts and brand positioning in the luxury travel space.

The ideal candidate will have 4–6 years of relevant marketing experience, preferably in the luxury, hospitality, or travel industry. This role involves managing a small internal team, coordinating with external agencies, and aligning daily with senior leadership to ensure timely execution and brand consistency across all channels.

Key Responsibilities:

  • Develop and execute integrated marketing plans aligned with business goals and luxury brand positioning.
  • Define clear marketing KPIs in line with lead generation, brand engagement, and ROI objectives.
  • Oversee marketing activities across Meta (Facebook), Instagram, LinkedIn, YouTube, and WhatsApp Business API (WABA).
  • C coordinate with agencies to execute targeted paid campaigns, content calendars, and performance tracking.
  • Monitor platform analytics and optimize content strategies for engagement and conversion.
  • Serve as the marketing liaison with internal departments including Sales, Product, Operations, and Customer Experience.
  • Report daily to senior leadership with key updates, campaign status, and departmental progress.
  • Supervise content development including social media posts, blogs, newsletters, and campaign creatives.
  • Ensure messaging reflects the brand's tone, values, and premium positioning in the luxury travel segment.
  • Execute and monitor brand and lead generation campaigns across digital platforms.
  • Track inquiries, engagement, and conversions through CRM tools, and share actionable insights with the Sales team.
  • Analyze campaign performance data and share concise reports with senior leadership.
  • Recommend improvements based on marketing trends, analytics, and competitor benchmarking.

Required Skills & Qualifications:

  • Bachelor's or Master's degree in Marketing, Communications, or related field.
  • Strong understanding of digital and social media marketing tools and analytics.
  • Prior experience managing external agencies and small in-house teams.
  • Excellent communication, time management, and multitasking skills.
  • Highly organized with a strong sense of accountability and ownership.
  • Creative flair with an eye for design, luxury aesthetics, and storytelling.

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