E-commerce PPC Executive

17 hours ago

Gurgaon, Haryana, India Buildskill Full time ₹ 8,00,000 - ₹ 12,00,000 per year

E-commerce PPC Executive

Responsibilities

  • Develop and execute PPC campaigns to drive traffic and sales for e-commerce stores.
  • Conduct keyword research and analysis to identify opportunities for optimization and growth.
  • Must have good knowledge of CTR / CVR / ACOS to monitor performance on a daily basis.
  • Monitor and analyze campaign performance, making adjustments as necessary to optimize performance and drive ROI.
  • Collaborate with other teams, including marketing and eCommerce teams, to align PPC strategy with overall business goals.
  • Stay up-to-date on industry trends and changes in PPC algorithms, adjusting strategies accordingly.
  • Provide regular reporting and analysis of campaign performance to stakeholders.
  • Test and experiment with new ad formats and platforms to identify new growth
  • Proven track record of successful ad performance
  • Expertise in bid management and budget allocation
  • Ability to analyze data and pivot strategies accordingly
  • Knowledge of conversion rate optimization techniques
  • Experience with A/B testing and landing page optimization
  • Understanding of e-commerce and customer journey
  • Good excel knowledge is an advantage

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