E-commerce PPC Executive
3 days ago
E-commerce PPC Executive
Responsibilities
- Develop and execute PPC campaigns to drive traffic and sales for e-commerce stores.
- Conduct keyword research and analysis to identify opportunities for optimization and growth.
- Must have good knowledge of CTR / CVR / ACOS to monitor performance on a daily basis.
- Monitor and analyze campaign performance, making adjustments as necessary to optimize performance and drive ROI.
- Collaborate with other teams, including marketing and eCommerce teams, to align PPC strategy with overall business goals.
- Stay up-to-date on industry trends and changes in PPC algorithms, adjusting strategies accordingly.
- Provide regular reporting and analysis of campaign performance to stakeholders.
- Test and experiment with new ad formats and platforms to identify new growth
- Proven track record of successful ad performance
- Expertise in bid management and budget allocation
- Ability to analyze data and pivot strategies accordingly
- Knowledge of conversion rate optimization techniques
- Experience with A/B testing and landing page optimization
- Understanding of e-commerce and customer journey
- Good excel knowledge is an advantage
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