Creative Content Marketer

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We're one of the fastest-growing tech startups in the region, consistently charting new heights

About This Role
We are seeking a talented and driven Creative Content Marketer based in New Delhi, India. The ideal candidate is someone who possess the skills which are a unique blend of
creativity, storytelling, customer centricity, ability to interpret data along with strategic thinking.
What You Will Be Doing
What You Will Execute on a Day to Day Basis:
You shall focus on crafting engaging, persuasive, and brand-aligned content that drives marketing and business initiatives. Your primary responsibility will be to develop written materials that resonate with the target audience, inspire action, and support overall financial objectives.

• Content Creation & Copywriting

• Write compelling and creative copy for various marketing channels, such as websites, blogs, social media, email campaigns, advertisements, and product descriptions.

• Develop messaging that aligns with the brand's tone, voice, and overall strategy.
• Craft clear and effective calls to action (CTAs) that prompt audience engagement and conversions.

• Create and maintain a consistent brand narrative across all communications.

• Campaign Development

• Collaborate with the product, sales, design and marketing team to brainstorm and execute creative ideas for campaigns and promotions.

• Write copy for digital and offline advertising campaigns, including banners, landing pages, brochures, and print ads.

• Ensure that campaign messaging is cohesive across all platforms.

• Collaboration with SEO & Digital Marketing

• Collaborate with the SEO function and incorporate SEO best practices in web copy, blog posts, and product descriptions to improve organic search rankings.

• Optimize content for digital platforms, focusing on user experience (UX) and engagement.

• Work with the digital marketing team to ensure that copy aligns with performance goals (click-through rates, lead generation, conversions).

• Collaboration with Design

• Work closely with graphic designers, videographers, and other creative professionals to ensure the copy complements the visual elements of campaigns.

• Participate in cross-functional team meetings to ensure alignment between copy and broader marketing strategies.

• Testing & Optimization

• Test different variations of copy through A/B testing for ads, email subject lines, or landing pages to identify what resonates best with the audience.

• Analyse the performance metrics and optimize copy for better engagement and conversion rates.

• Editing & Proofreading

• Review and edit content to ensure clarity, grammar, and adherence to brand guidelines.

• Ensure that all copy is error-free and meets the highest standards of quality.

• Content Strategy & Planning

• Assist the business teams in developing content strategies that align with marketing goals and business objectives.

• Plan, schedule, and maintain a content calendar to ensure consistent output.

• Monitor the performance of content, making data-driven adjustments as necessary.

• Market & Audience Research

• Research target audiences to understand their behaviours, pain points, and motivations.

• Use insights from market research to create relevant and personalized copy.
• Keep up with industry trends, competitor content, and market developments to inform copy strategies.

About You
You must be a self-starter who is able to take initiative and independently manage your workload. You must operate with strategic vision, leadership, and cross-functional influence as compared to a junior team member who focuses on tactical execution, learning, and supporting senior leadership.

• Qualifications:

• Bachelor's degree in relevant field.

• Experience:

• Proven experience as a results driven Copywriter (2+ years preferred).

• Proven experience in writing from an audience driven perspective.
• Experience in managing multiple projects, and delivering high-impact marketing content.
• Expertise in both digital and print copywriting, with a strong understanding of branding and tone of voice.

• Experience working in fast-paced environments with global cross-functional teams.

• Skills:

• Advanced proficiency in copywriting for digital platforms (social media, email, web) and traditional media like advertising and print.

• Strong understanding of storytelling, tone, and voice in a marketing context.
• Excellent project management and organizational skills, with the ability to manage multiple deadlines.
• Strong communication skills with the ability to present and articulate copy decisions to stakeholders.
• Ability to interpret data and use it for business growth.
• Excellent communication and interpersonal abilities.
• Creative mindset with an eye for design and detail.

• Collaboration skills to work with product managers, content marketer and business team.

• Knowledge:

• You are a self-starter.

• You are curious and creative by nature.
• You are proactive and results-driven.
• You are highly organised and detail-oriented.
• You are a collaborative team player with a positive attitude.
• You are adaptable to a fast-paced and changing environment.
• You are interested in driving business impact through your role.

You Are A Notch Above If You Have

• An MBA in marketing and/or business administration.
• Experience in the high-school and / or higher education industry.
• Experience working closely with and / or reporting to C-Level executives.