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Social Media and Marketing Manager

2 weeks ago

Coimbatore, Tamil Nadu, India Skyplay IPTV Services Pvt Ltd Full time ₹ 9,00,000 - ₹ 18,00,000 per year

Job description:

We are looking for a dynamic and results-driven Marketing & Lead Generation Specialist who can generate high-quality leads through on-ground marketing activities and digital marketing campaigns. The ideal candidate should be skilled in both field marketing and online platforms, capable of executing campaigns that drive business growth.

Key Responsibilities:

  • Lead Generation & Market Activities:
  • Conduct on-ground marketing activities such as events, BTL campaigns, promotions, and activations to generate leads.
  • Identify and approach potential customers in targeted areas and markets.
  • Collaborate with sales teams to ensure smooth lead handover and follow-up.
  • Digital Marketing:
  • Plan and execute digital marketing campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads).
  • Manage and optimize campaigns for lead generation and ROI improvement.
  • Handle SEO, social media marketing, and content marketing to enhance brand visibility.
  • Data & Reporting:
  • Maintain accurate records of leads generated from both online and offline sources.
  • Analyze campaign performance and provide regular reports with actionable insights.

Required Skills & Qualifications:

  • Education: Bachelor's degree in Marketing, Business Administration, or related field.
  • Experience: 1–3 years of experience in marketing with a focus on lead generation (field + digital).
  • Skills:
  • Strong communication and interpersonal skills.
  • Knowledge of digital marketing tools (Google Ads, Facebook Ads Manager, SEO tools).
  • Ability to plan and execute on-ground marketing activities.
  • Familiarity with CRM tools (HubSpot, Zoho, etc.) is a plus.

Key Performance Indicators (KPIs):

  • Number of qualified leads generated per month.
  • ROI on digital marketing campaigns.
  • Engagement and conversion rate from field marketing activities.

For further deatails, pleae contact HR team at

Job Type: Full-time

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

Job Types: Full-time, Permanent

Pay: From ₹75,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person