Adobe Target Developer Integration Engineer

Business Unit:Global TechnologyReporting To:Senior Development Manager, Marketing TechnologyShift:EMEA (1:30 pm - 10:30 pm IST) (India)About Russell Investments, Mumbai: 

Russell Investments is a leading outsourced financial partner and global investment solutions firm providing a wide range of investment capabilities to institutional investors, financial intermediaries, and individual investors around the world. Building on an 89-year legacy of continuous innovation to deliver exceptional value to clients, Russell Investments works every day to improve the financial security of its clients. The firm is "Top 12 Ranked Consultant " in P&I survey 2024 with $906 billion in assets under advisement (as of December 31, 2024) and $331.9 billion in assets under management (as of March 31, 2025) for clients in 30 countries. Headquartered in Seattle, Washington in the United States, Russell Investments has offices around the world, including London, New York, Toronto, Sydney, Tokyo, Shanghai – and has opened a new office in Mumbai, India in June 2023.

Joining the Mumbai office is an incredible opportunity to work closely with global stakeholders to support the technology and infrastructure that drives the investment and trading processes of a globally recognized asset management firm. Be part of the team based out of Goregaon (East) and contribute to the foundation and culture of the firm's growing operations in India. The Mumbai office operates with varying shifts to accommodate time zones around the world.

For more information, please visit

Job Description:

We are seeking an experienced Adobe Target Developer with a strong background in Adobe Experience Manager (AEM) and a proven track record of working with Adobe Target, Marketo, and Salesforce integrations. The ideal candidate will play a key role in designing and implementing personalized, data-driven digital experiences across web platforms, enabling seamless customer journeys and measurable business outcomes with segmentation and audience management, leveraging Adobe Sensei for AI-driven personalization, using Adobe Firefly for content generation, and utilizing Adobe I/O (AIO) for extensibility.

Job Description:

Responsibilities:

• Design and develop components, templates, dialogs, and workflows using Adobe Experience Manager (AEM) architecture (Sling, CRX, OSGI, JCR).

• Design and implement page structures, layouts, and content strategies aligned with business and UX goals.

• Design, Develop and deploy advanced personalization and testing strategies using Adobe Target (A/B, XT, Auto-Target, Recommendations).

• Build and maintain AEM components and templates to support Target campaigns and dynamic content delivery.

• Integrate Adobe Target with AEM Sites, Marketo, Adobe Customer Journey Analytics and Salesforce CRM to power connected experiences.

• Design and manage audiences and segments using first-party and third-party data across Adobe Experience Cloud.

• Collaborate with marketing and analytics teams to define KPIs, monitor performance, and derive insights and evaluate campaign performance using Adobe Launch & Customer Journey Analytics.

• Use Adobe Sensei for AI-driven content personalization and predictive targeting.

• Leverage Adobe Firefly to support generative creative assets for testing and personalization.

• Use Adobe I/O to build and manage custom integrations and extend Adobe Experience Cloud capabilities

• Implement and manage tags via Adobe Launch or GTM or other TMS for data collection and campaign deployment.

• Troubleshoot and optimize campaign performance, data integration, and platform configurations

• Monitor and manage the execution of test cases, including reporting.

• Manage campaign lifecycle – from ideation and configuration to reporting and optimization.

• Ensure high performance, scalability, and usability across AEM and campaign delivery platforms.

• Troubleshoot and resolve integration, personalization, or reporting issues in collaboration with relevant stakeholders.

• Stay updated on Adobe's evolving capabilities (Firefly, Sensei GenAI, AIO) to innovate and enhance user experiences.

• Maintain documentation, governance, and best practices for processes, and configurations across Adobe Experience Cloud implementations.

• Collaborate with cross-functional teams to translate marketing objectives into robust technical solutions.
   

Qualifications:

• Bachelor's or Master's degree in Computer Science, Engineering, or a related field.

• Strong web front-end development experience, including up-to-date CSS/JavaScript skills.

• 2+ years of hands-on experience with Adobe Target, including experience with personalization strategies, test design, and optimization.

• Strong knowledge of audience segmentation, customer journeys, personalization strategies, test optimization and real-time targeting.

• Strong knowledge of Analytics – reporting, custom metrics, analysis workspace, and integrations.

• Experience with Marketo (lead scoring, forms, campaigns) and Salesforce CRM (data synchronization and campaign integration).

• Familiarity with Adobe Sensei and Firefly for intelligent personalization and creative automation.

• Proficiency in HTML5, CSS3, and JavaScript (MVC frameworks).

• Experience with Adobe Experience Manager (AEM) 6.4 or above.

• Knowledge of Apache Sling, HTL, JCR, and OSGI.

• Proficiency in Java, JavaScript, HTML/CSS, JSON, and modern front-end frameworks.

• Experience with Adobe I/O Runtime, Events, APIs, and Adobe Launch.

• Strong understanding of digital marketing KPIs, testing methodologies, and agile workflows.

• Understanding of AEM workflows, Sling mapping, multi-site management, and translation framework.

• Ability to integrate with HTML/JS/CSS built by front-end developers.

• Adobe certifications in Target, AEM, Analytics, CJA or Marketo would be a plus.

• Familiarity with Adobe Customer Journey Analytics (CJA) and Real-Time CDP

• Experience working in agile teams using Jira, Git, and CI/CD pipelines.
   

Web Development Experience Requirements:

• Proficiency in HTML5, CSS3, and JavaScript (MVC frameworks).

• Experience with front-end technologies such as CSS, JavaScript, HTML, iOS, and Android.

• Strong problem-solving abilities and a portfolio showcasing previous web development projects.

• Familiarity with web content management systems and eCommerce platforms

• Good to know React & .Net web development platform.

Enhanced Integration & Data Engineering Responsibilities

- Integrate and manage complex marketing technologies across CRM (e.g., Salesforce), CMS (AEM), Marketing Automation (Marketo), MDM platforms, and analytics systems (Adobe Analytics, PowerBI).

- Design, implement, and monitor data pipelines to support cross-platform data flows, including campaign performance data, customer journey insights, and personalization metrics.

- Collaborate with data engineering teams to architect and implement automated workflows for data collection, transformation, and enrichment.

- Implement and maintain ETL processes and develop SQL scripts and batch jobs to support marketing operations and campaign reporting.

- Design custom dashboards and reports using PowerBI and Adobe Analytics for real-time marketing performance monitoring and decision-making.

- Utilize machine learning and AI capabilities (e.g., Adobe Sensei, Python-based models) for customer segmentation, attribution modeling, and predictive analytics.

- Support data stewardship, governance, and quality assurance for marketing data lakes and MDM systems.

- Apply data scientist skills to evaluate campaign effectiveness, customer behavior, and personalization strategies using structured and unstructured data.

- Ensure seamless integration of webhook-based events from third-party tools into Adobe Experience Platform and CRM systems.

- Promote best practices for responsive/adaptive UI design, SEO optimization, and atomic design for campaign landing pages and dynamic experiences.

---