PPC Specialist

13 hours ago

Chennai, Tamil Nadu, India Deejos Enginners and contractors Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Job Description: As a PPC Campaign Manager, you will be responsible for creating, managing, and optimizing PPC campaigns on platforms like Google Ads, Bing Ads, and social media. Your key responsibilities will include conducting keyword research, writing compelling ad copy, designing effective landing pages, and monitoring campaign performance to make necessary adjustments for improved results. Additionally, you will be in charge of developing and managing campaign budgets, tracking budget utilization, and providing regular updates to management. Your role will also involve analyzing campaign data to identify trends and insights, generating detailed performance reports, and utilizing A/B testing to enhance ad performance and conversion rates. Collaboration is a crucial aspect of this position, as you will work closely with the content strategist, social media manager, SEO specialist, graphic designer, and video producer to align PPC strategies with overall marketing goals and create visually appealing ads. Staying updated with industry trends, platform updates, and best practices is essential, and you will be expected to implement new features and strategies to maintain a competitive edge. To qualify for this role, you should have a Bachelor's degree in Marketing, Advertising, Business, or a related field, along with a minimum of 3 years of experience in managing PPC campaigns. Proficiency in Google Ads, Bing Ads, and social media advertising platforms, strong analytical skills, excellent written and verbal communication skills, knowledge of SEO and digital marketing principles, and the ability to work independently and as part of a team are also required. Familiarity with PPC tools such as Google Analytics, SEMrush, or similar will be beneficial. If you are passionate about PPC campaign management and possess the necessary qualifications and skills, we encourage you to apply now.,

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