
Search Engine Marketing Specialist
14 hours ago
About the Role
We are seeking a skilled and analytical PPC / SEM Specialist to manage and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in Google Ads, Meta Ads, LinkedIn Ads, and other channels, with a strong focus on driving ROI, brand awareness, and business growth.
Key Responsibilities
- Plan, execute, and optimize PPC/SEM campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.
- Manage large-scale client accounts and deliver measurable business outcomes.
- Translate client objectives (growth, awareness, reach) into actionable ad strategies.
- Create and manage sales funnels to maximize lead generation and conversions.
- Develop detailed campaign proposals, media plans, and execution strategies.
- Monitor, analyze, and optimize ad performance regularly to ensure maximum ROI.
- Prepare and present weekly & monthly reports with actionable insights and recommendations.
- Allocate and manage ad budgets effectively across platforms.
- Stay updated with the latest industry trends, ad features, and best practices.
Required Skills & Qualifications
- Proven experience in SEM/PPC campaign management.
- Strong product knowledge and expertise in Google Ads.
Certification in:
Google Ads Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- YouTube Ads
- Shopping Ads
Google Analytics
Expertise in managing end-to-end ad campaigns across multiple platforms.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
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