Search Engine Marketing Specialist

16 hours ago


Chennai, Tamil Nadu, India Vecura Wellness Clinic Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About the Role

We are seeking a skilled and analytical PPC / SEM Specialist to manage and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in Google Ads, Meta Ads, LinkedIn Ads, and other channels, with a strong focus on driving ROI, brand awareness, and business growth.

Key Responsibilities

  • Plan, execute, and optimize PPC/SEM campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.
  • Manage large-scale client accounts and deliver measurable business outcomes.
  • Translate client objectives (growth, awareness, reach) into actionable ad strategies.
  • Create and manage sales funnels to maximize lead generation and conversions.
  • Develop detailed campaign proposals, media plans, and execution strategies.
  • Monitor, analyze, and optimize ad performance regularly to ensure maximum ROI.
  • Prepare and present weekly & monthly reports with actionable insights and recommendations.
  • Allocate and manage ad budgets effectively across platforms.
  • Stay updated with the latest industry trends, ad features, and best practices.

Required Skills & Qualifications

  • Proven experience in SEM/PPC campaign management.
  • Strong product knowledge and expertise in Google Ads.
  • Certification in:

  • Google Ads Fundamentals

  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • YouTube Ads
  • Shopping Ads
  • Google Analytics

  • Expertise in managing end-to-end ad campaigns across multiple platforms.

  • Strong analytical and problem-solving skills.
  • Excellent communication and reporting abilities.


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