Performance Marketing Executive
4 days ago
We are seeking a highly motivated and data-driven Performance Marketing Specialist to manage and optimize digital campaigns across various paid channels. You will be responsible for driving user acquisition, engagement, and retention through measurable and ROI-focused strategies.
Key Responsibilities
Plan, execute, and optimize paid marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, TikTok, etc.)
Manage campaign budgets, forecasts, and ROI analysis
Monitor and analyze campaign performance metrics (CPC, CPA, ROAS, CTR, etc.)
A/B test ad creatives, landing pages, and audience targeting
Collaborate with design, content, and product teams to improve performance outcomes
Stay up to date with digital marketing trends and platform updates
Prepare regular performance reports and insights for stakeholders
Implement tracking tools (GA4, GTM, Facebook Pixel, etc.) to ensure proper attribution
Identify growth opportunities across new and existing channels
Requirements
2–4 years of experience in performance/digital marketing or a similar role
Proven hands-on experience with ad platforms (Google Ads, Facebook/Meta, etc.)
Strong analytical skills and proficiency in tools like Google Analytics, Excel, and Looker/Data Studio
Experience with bid strategies, remarketing, and conversion optimization
Knowledge of SEO/SEM and CRO best practices is a plus
Familiarity with e-commerce or SaaS funnels is an advantage
Excellent communication and project management skills
Bachelor's degree in Marketing, Business, or related field
Job Type: Full-time
Pay: ₹15, ₹30,000.00 per month
Work Location: In person
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