Performance Marketing Executive

5 days ago


Cochin, Kerala, India VEZA TAXTECH PRIVATE LIMITED Full time ₹ 14,40,000 - ₹ 36,00,000 per year

We are seeking a highly motivated and data-driven Performance Marketing Specialist to manage and optimize digital campaigns across various paid channels. You will be responsible for driving user acquisition, engagement, and retention through measurable and ROI-focused strategies.

Key Responsibilities

  • Plan, execute, and optimize paid marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, TikTok, etc.)

  • Manage campaign budgets, forecasts, and ROI analysis

  • Monitor and analyze campaign performance metrics (CPC, CPA, ROAS, CTR, etc.)

  • A/B test ad creatives, landing pages, and audience targeting

  • Collaborate with design, content, and product teams to improve performance outcomes

  • Stay up to date with digital marketing trends and platform updates

  • Prepare regular performance reports and insights for stakeholders

  • Implement tracking tools (GA4, GTM, Facebook Pixel, etc.) to ensure proper attribution

  • Identify growth opportunities across new and existing channels

Requirements

  • 2–4 years of experience in performance/digital marketing or a similar role

  • Proven hands-on experience with ad platforms (Google Ads, Facebook/Meta, etc.)

  • Strong analytical skills and proficiency in tools like Google Analytics, Excel, and Looker/Data Studio

  • Experience with bid strategies, remarketing, and conversion optimization

  • Knowledge of SEO/SEM and CRO best practices is a plus

  • Familiarity with e-commerce or SaaS funnels is an advantage

  • Excellent communication and project management skills

  • Bachelor's degree in Marketing, Business, or related field

Job Type: Full-time

Pay: ₹15, ₹30,000.00 per month

Work Location: In person



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